ISBN-13: 9780761969464 / Angielski / Twarda / 2005 / 264 str.
ISBN-13: 9780761969464 / Angielski / Twarda / 2005 / 264 str.
Offers a step-by-step guide to help students and practitioners plan and execute ethnographic marketing research studies of their own. This book sets standards emphasizing best practices in ethnographic market research and provides real-world examples and experienced-based advice for novices and experienced market researchers.