Consumer Research: Introspective Essays on the Study of Consumption

ISBN-13: 9780803972971 / Angielski / Miękka / 1995 / 432 str.

Morris B. Holbrook

Opis

This collection of essays provides a personal, thought-provoking and often humorous documentation of the evolution of the field of consumer research. The book highlights aspects of hotly debated issues that surround this field of inquiry, and presents a picture of how consumer research has grown and developed over the past 25 years.