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[2059703]

Kategorie szczegółowe BISAC

Holbrook, Morris B.

Holbrook is the Dillard Professor of Marketing in the Graduate School of Business at Columbia University.

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Consumer Research: Introspective Essays on the Study of Consumption	Daytime Television Gameshows and the Celebration of Merchandise: The Price Is Right	The Semiotics of Consumption
Traditional Decision-Oriented Approaches: Attitude, Information-Processing, and Features-Perceptions-Affect Models	Traditional Decision-Oriented Approaches: Attitude, Information-Processing, and Features-Perceptions-Affect Models	Radical Experiential Views: The Consumption Experience and Customer Value
Radical Experiential Views: The Consumption Experience and Customer Value	Emotions	Emotions
Esthetics and Tastes, Part I: Art and Entertainment	Esthetics and Tastes, Part I: Art and Entertainment	Esthetics and Tastes, Part II: Effects of Personality, Class, and Expertise

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