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The Nature of Marketing: Marketing to the Swarm as Well as the Herd
ISBN: 9780230203365 / Angielski / Twarda / 222 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. We live in a digital world where a small number of people sometimes even one person can quickly become the voice of one hundred, one thousand, or one million and more. This is having a profound influence on marketing and the need that brands have to tap into and build social communities. We live in a digital world where a small number of people sometimes even one person can quickly become the voice of one hundred, one thousand, or o... |
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180,69 |
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Web 2.0 and Beyond: Understanding the New Online Business Models, Trends, and Technologies
ISBN: 9780313351877 / Angielski / Twarda / 192 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Web 2.0 has taken on buzzword status. It's now shorthand for everything that is new, cutting-edge, and gaining momentum online. Web 2.0 can describe particular Web sites; cultural trends like social networking, blogging, or podcasting; or the underlying technology that makes today's coolest Web applications possible. Many Web 2.0 innovations were pioneered by behemoths like Google, Amazon, Apple, YouTube, and MySpace. But even the smallest, leanest companies can take advantage of the new trends, new and open-source programming tools, and new networks. This book presents a wealth of ideas... Web 2.0 has taken on buzzword status. It's now shorthand for everything that is new, cutting-edge, and gaining momentum online. Web 2.0 can describ... |
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280,67 |
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File Sharing versus Pay Distribution in the Online Music Market
ISBN: 9783836477871 / Angielski / Miękka / 76 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Consumer preferences are a significant factor when trying to enhance the future success of distribution models in the online music market. This study focuses on the concept of conjoint analysis in order to measure what features of online download services are appreciated the most. Therefore, an online survey is conducted involving 150 subjects. The five attributes that are being evaluated during the conjoint analysis are: legality of the download, price per song, copy protection, download time, and variety of music downloads offered. In the survey legality and price are regarded as the most...
Consumer preferences are a significant factor when trying to enhance the future success of distribution models in the online music market. This study ...
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218,66 |
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Impact of Sponsorship on Consumer Brand Perception
ISBN: 9783836492928 / Angielski / Miękka / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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363,22 |
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Get Noticed: How to Boost Your Small Business Profile in 30 Days or Less
ISBN: 9780954568177 / Angielski / Miękka / 124 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Do you want to crack the secrets of PR and gain high-profile media coverage for your business? Are you eager to get publicity and exposure for your business, book, event, art or music? Would you like to learn how to put together your own professional PR campaign while saving thousands every month in expensive fees? Isn't It Time For You To Get Noticed? Top UK media coach and PR professional, Paula Gardner, spills the beans on what it takes to get cost-effective media coverage for your growing enterprise. Whether you're just starting out or you're keen to grow you're sure to succeed faster...
Do you want to crack the secrets of PR and gain high-profile media coverage for your business? Are you eager to get publicity and exposure for your bu...
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55,30 |
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Applied Multivariate Techniques
ISBN: 9780471310648 / Angielski / Twarda / 512 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Designed for the more advanced research analysis course, this textbook introduces students to the multivariate techniques used in business without intimidating them with mathematical derivations. Geometry is used effectively to present treatments of the te
Designed for the more advanced research analysis course, this textbook introduces students to the multivariate techniques used in business without int...
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1265,29 |
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Co-Branding: The Science of Alliance
ISBN: 9780333760895 / Angielski / Twarda / 150 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The strategic management and development of brands continues to grow in importance for most businesses and the last decade has seen more and more brand owners turning to co-branding as a way of adding further value to their brand assets. The synergy that can be created by two well-matched brands working together in harmony can be considerable and enhance both profitability and the valuation of the brand for both parties. However, the challenges presented by co-branding are considerable, getting the strategy right for a single brand is hard enough, but once two brands are brought together the...
The strategic management and development of brands continues to grow in importance for most businesses and the last decade has seen more and more bran...
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200,77 |
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The Guide to Franchising
ISBN: 9781844801626 / Angielski / Miękka / 422 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The 7th edition of this well-established text has been entirely re-written and substantially expanded to include recent developments in franchising, covering topics such as the Internet and international franchising. It is a useful, practical guide for bot
The 7th edition of this well-established text has been entirely re-written and substantially expanded to include recent developments in franchising, c...
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331,64 |
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Maximize: 29 Strategies to Turbocharge Your Business with the Power of the Internet
ISBN: 9781517099275 / Angielski / Miękka / 310 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. What does it really take to MAXIMIZE your business with the internet, increase visibility, generate more leads and explode sales?
When it comes to using the internet to build and boost businesses, Matthias Mazur has unparalleled experience and expertise. Over the past 12 years, he has used his one-of-a-kind mix of strategies to generate hundreds of thousands of leads and over $50 million in revenue for his clients and companies in over 20 industries -- and now, for the first time, he shares 29 of his best strategies to MAXIMIZE any business with the power of the internet. With the... What does it really take to MAXIMIZE your business with the internet, increase visibility, generate more leads and explode sales?
When it comes to... |
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59,66 |
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The Marketer's Guide to Successful Package Design
ISBN: 9780844234380 / Angielski / Twarda / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Leaders Praise The Marketer's Guide to Successful Package Design -One of the first keys to unlocking the 'black box' of successful packaging development, this book will provide the reader with fundamental principles to achieve a compelling competitive advantage through packaging. -- Terry T. Schwartz Director of Packaging and Creative Services Kraft Foods, Inc. -This book will become an essential source of reference for all those with a specialist interest in brand identity and package design. . . . There is no other more comprehensive yet easy-to-grasp summary of all key criteria...
The Leaders Praise The Marketer's Guide to Successful Package Design -One of the first keys to unlocking the 'black box' of successful packagin...
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306,52 |
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Beyond Mobile: People, Communications and Marketing in a Mobilized World
ISBN: 9780333985083 / Angielski / Twarda / 262 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The advent of constant internet connectivity and mobile communication have transformed the way that many businesses and organisations function. There has been a focus upon the technological aspects and opportunities. This book takes a look into the future at the human aspects of mobile technology in terms of the ways that people will work and communicate in the mobile marketplace.
The advent of constant internet connectivity and mobile communication have transformed the way that many businesses and organisations function. There ...
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200,77 |
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Marketing Across Cultures
ISBN: 9781841124711 / Angielski / Miękka / 336 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The marketing process is beset by dilemmas and Marketing Across Cultures is a cornerstone book in the Culture for Business series. Trompenaars and Woolliams show how we can understand different markets and customer needs in a wide range of cultural contexts.
The marketing process is beset by dilemmas and Marketing Across Cultures is a cornerstone book in the Culture for Business series. Trompenaars and Woo...
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72,67 |
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Purple Cow: Transform Your Business by Being Remarkable
ISBN: 9780141016405 / Angielski / Miękka / 160 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Urging you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable, this book is a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
Urging you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable, this book is a manifesto for an...
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55,19 |
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Free Prize Inside: The Next Big Marketing Idea
ISBN: 9780141019710 / Angielski / Miękka / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Remember when cereal boxes came with a free prize inside? Aiming to show how you can make your customers feel that way again, this book provides practical ideas you can use to make something happen, no matter what kind of company you work for. It offers a
Remember when cereal boxes came with a free prize inside? Aiming to show how you can make your customers feel that way again, this book provides pract...
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81,60 |
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Curso de Marketing Online
ISBN: 9781499751109 / Hiszpański / Miękka / 444 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Marketing online es la aplicacion de tecnologias digitales que forman canales online para contribuir a las actividades de marketing dirigidas a lograr la adquisicion y retencion rentable de consumidores. En otras palabras, marketing online es un sistema para vender productos y servicios a un publico seleccionado que utiliza Internet y los servicios comerciales en linea mediante herramientas y servicios de forma estrategica y congruente con el programa general de Marketing de la empresa. En este curso se trataran los temas: - Tecnologias del Marketing Online - Las Redes Sociales y el Marketing...
Marketing online es la aplicacion de tecnologias digitales que forman canales online para contribuir a las actividades de marketing dirigidas a lograr...
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119,53 |
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Sales Promotion
ISBN: 9781844801619 / Angielski / Miękka / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A survey that provides an academic underpinning of sales promotion, illustrated by a variety of examples drawn from promotions worldwide, sales promotion campaigns and underpinned with references to academic journals. This work is suitable for undergraduat
A survey that provides an academic underpinning of sales promotion, illustrated by a variety of examples drawn from promotions worldwide, sales promot...
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408,19 |
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Nation Brand in Oman: Studying Stakeholders Views On Branding Oman''
ISBN: 9783640982776 / Angielski / Miękka / 144 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Master's Thesis from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, De Montfort University Leicester, course: Master of Science in Marketing Management, language: English, abstract: ABSTRACT Title of the dissertation: Nation Brand in Oman: Studying Stakeholders' Views On "Branding Oman'' Objectives: This thesis will be valuable in that it will identify the notion of nation branding and investigate the nation brand in Oman, studying current stakeholders' views on "Branding Oman"; more specifically, this thesis has three...
Master's Thesis from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, De Mont...
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cena:
333,25 |
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Positioning and Opportunity Assessment Report with main focus on Germany, China, USA, New Zealand: The establishment of an English Tea Company
ISBN: 9783640914555 / Angielski / Miękka / 46 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Seminar paper from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, Leeds Metropolitan University, language: English, abstract: PESTLE-framework In order to analyse the macro environmental influences which have a considerable impact on Bettys, the English Tea Company located in the north east of England, it is economically reasonable to look at the PESTLE framework. This framework is a useful tool to understand the environment in which an organisation operates. Environmental influences never influence an...
Seminar paper from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,...
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177,60 |
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Branding : Marketing 04.08
ISBN: 9781841124100 / Angielski / Miękka / 130 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Fast track route to mastering brands and branding
Covers the key areas of branding, from developing a strong brand personality and differentiation to brand valuation and protecting your brand Examples and lessons from some of the world's most successful businesses, including CocaCola, Intel, Toyota and Virgin, and ideas from the smartest thinkers, including David Aaker, Philip Kotler, John Quelch, Al Ries and Ted Levitt Includes a glossary of key concepts and a comprehensive resources guide ExpressExec is a unique business resource of... Fast track route to mastering brands and branding
Covers the key areas of branding, from developing a strong brand personality and diffe... |
cena:
56,08 |
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The Global Competitiveness of the Asian Firm
ISBN: 9780333598900 / Angielski / Twarda / 379 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Twenty-one authors from a variety of backgrounds analyse the global competitiveness of the Asian firm in different parts of the world and at different phases of their internationalisation process. They find that the Asian firms' emphasis on 'soft' skills such as networking, organisational learning and sharing stands in sharp contrast to the economic rationality of Western firms, which stress individual performance measurement, clearly defined responsibilities and accountability. Asian firms face serious problems in adjusting their systems to the Western environment without losing their...
Twenty-one authors from a variety of backgrounds analyse the global competitiveness of the Asian firm in different parts of the world and at different...
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cena:
602,40 |
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