Architects of the Business Revolution is a journey through the remarkable new territory of e-business and the new economy. Dearlove and Coomber identify the entrepreneurs, radicals and thinkers who have made the greatest contribution to this new world. From wunderkinds like Marc Andreessen and Sabheer Bhatia and rocket scientists like Tim Berners-Lee and Vinton Cerf to visionaries like Don Tapscott and Esther Dyson and business engineers like Scott McNealy and Jim Clark, these are the guys and girls you have to know about. Beyond the individuals themselves, Dearlove and Coomber take ideas...
Architects of the Business Revolution is a journey through the remarkable new territory of e-business and the new economy. Dearlove and Coomber identi...
Covers the key areas of branding, from developing a strong brand personality and differentiation to brand valuation and protecting your brand
Examples and lessons from some of the world's most successful businesses, including CocaCola, Intel, Toyota and Virgin, and ideas from the smartest thinkers, including David Aaker, Philip Kotler, John Quelch, Al Ries and Ted Levitt
Includes a glossary of key concepts and a comprehensive resources guide
ExpressExec is a unique business resource of...
Fast track route to mastering brands and branding
Covers the key areas of branding, from developing a strong brand personality and diffe...
