Business Across Cultures is the keystone book in the Culture for Business series. It provides an overview of all subjects tackled in the other books of the series. Its particular aim is to provide executives with a cross-cultural perspective on how companies meet the diverse needs of customers, investors and employees; to introduce the main ideas in business in a multicultural context; and to show how they all fit together.

The marketing process is beset by dilemmas and Marketing Across Cultures is a cornerstone book in the Culture for Business series. Trompenaars and Woolliams show how we can understand different markets and customer needs in a wide range of cultural contexts.

"Cross-Cultural Management Textbook" is a practical course-book that synthesizes in a practical way contemporary cross-cultural communication and management knowledge for students and professionals.
It is the team work from twelve well-respected world authorities who represent a variety of countries and cultures. Designed to prepare students from diverse backgrounds to comprehend the influence of culture in management and communication, it helps them develop the behaviors and skills necessary to rapidly adapt to a world where cultures mix as never before.
Each contributor is a...