Free Prize Inside: The Next Big Marketing Idea

ISBN-13: 9780141019710 / Angielski / Miękka / 2006 / 256 str.

Seth Godin

Opis

Remember when cereal boxes came with a free prize inside? Aiming to show how you can make your customers feel that way again, this book provides practical ideas you can use to make something happen, no matter what kind of company you work for. It offers a

O autorze

Seth Godin has walked this walk. He's started successful companies, taught millions of people and left his mark on our creative culture. He is the author of 19 international bestsellers translated into more than 35 languages, including Tribes, Purple Cow, Linchpin, The Dip, and This Is Marketing. He writes daily at Seths.blog, which is one of the most popular blogs in the world. He's also the founder of the altMBA and The Akimbo Workshops, online seminars that have transformed the work of thousands of people. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything.