Urging you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable, this book is a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
Urging you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable, this book is a manifesto for an...
Remember when cereal boxes came with a free prize inside? Aiming to show how you can make your customers feel that way again, this book provides practical ideas you can use to make something happen, no matter what kind of company you work for. It offers a
Remember when cereal boxes came with a free prize inside? Aiming to show how you can make your customers feel that way again, this book provides pract...
The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow.
Legendary business writer Seth Godin has three essential questions for every marketer: -What's your story?- -Will the people who need to hear this story believe it?- -Is it true?- All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that's virtually the same car. We believe that $225 sneakers...
The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow.
Why are some people easily outsourced, downsized, or freelanced into obscurity, while others have their pick of opportunities? In this book, Seth Godin argues that it's more essential than ever to become indispensable - to become a linchpin.
Why are some people easily outsourced, downsized, or freelanced into obscurity, while others have their pick of opportunities? In this book, Seth Godi...
What boss wouldn't want employees to believe that obedience and conformity are the keys to success? This book shows us how it's possible and convinces us why it's essential.
What boss wouldn't want employees to believe that obedience and conformity are the keys to success? This book shows us how it's possible and convinces...
Offers a spirited call to action for anybody too afraid to try something new. This book is suitable for reders who dares to do something they're afraid of.
Offers a spirited call to action for anybody too afraid to try something new. This book is suitable for reders who dares to do something they're afrai...
