Kategoria BISAC: Business & Economics >> Marketing - General

"Everyone knows that repetition forms habits.
But did you know that repetition KILLS digital habits?"

Digital Habits are powerful and different. They also create a unique competitive advantage for market leaders like Google.

Your customers are more distracted and less loyal than ever in today's time-starved, always-connected economy. Digital Habits integrate human neuroscience with the latest technology to gain more traction throughout the customer journey.

This book provides fresh ideas for CMOs, customer experience, strategy, and digital marketing executives who seek to...

Das Internet hat in den letzten zehn Jahren das Dialogmarketing ganz wesentlich bereichert. Allerdings fehlen vielfach immer noch systematische Abhandlungen uber den konkreten Einsatz ausgewahlter Online-Marketing-Instrumente. Das vom Autorenteam Bischopinck/Ceyp nun bereits in der zweiten Auflage vorgelegte Kompendium zum Suchmaschinenmarketing schliesst eine zentrale Lucke. Alle Parameter des Suchmaschinenmarketings werden systematisch erlautert und anwendungsorientiert erklart. Konkrete Beispiele verdeutlichen die praxisgerechte Umsetzung.

Fur die Zweitauflage wurde der Inhalt...

This third edition of Total Relationship Marketing confirms it as a classic text on the subject of relationship marketing and CRM, areas which have become accepted - and debated - parts of marketing but are currently undergoing dramatic change.

A major contribution to marketing thought internationally, this seminal title presents a powerful in-depth analysis of relational approaches to marketing where the three words relationships, networks and interaction are king. The book effects a dramatic shift in the fundamentals of marketing thought, with the author's refined model of thirty...

Finally The complete, ultimate marketing guide. Successful Marketing: Secrets & Strategies provides entrepreneurs and small business owners with everything they need to know to create a successful marketing plan, attract customers, increase sales, and make more money.

Fully updated to include case studies from a range of industry sectors, the 2nd edition is a concise, thorough and enlightening textbook that demonstrates how organizations can take advantage of 'strategic windows' to improve their positions.