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Rethinking Marketing: Developing a New Understanding of Markets
ISBN: 9780470021477 / Angielski / Twarda / 294 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book is the result of a seminar in Spring 2003 that brought together senior marketing Professors from both Europe and the US. The seminar is part of project funded for 4 - 5 years to discuss the future of marketing. Three basic issues are addressed: How should we look at the market and its different forms, given the existence of dynamics? How should we look upon the exchange between market players given the existence of relationships and other close cooperative efforts? What kind of scientific approaches can we use when studying markets and market players? Following a comprehensive...
This book is the result of a seminar in Spring 2003 that brought together senior marketing Professors from both Europe and the US. The seminar is part...
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cena:
290,62 |
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Customer Relationship Management: Perspectives from the Marketplace
ISBN: 9780750656771 / Angielski / Twarda / 320 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Customer Relationship Management presents a ground-breaking strategic framework for successful CRM policy. Built around Professor Payne's five key processes, the book demonstrates a systematic management progression that will guarantee the maximum impact and efficiency of a CRM programme.The book backs up these five processes - strategy development, value creation, channel and media integration, information management and performance assessment - with 16 best practice case studies which set the universal theory in a specific practical context. These feature a range of...
Customer Relationship Management presents a ground-breaking strategic framework for successful CRM policy. Built around Professor Pay...
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cena:
300,52 |
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CIM Coursebook 06/07 Marketing Fundamentals
ISBN: 9780750680073 / Angielski / Miękka / 394 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Part of the "Elsevier/Butterworth-Heinemann's 2006-2007 Official CIM Coursebook" series, this title is written for the Marketing fundamentals module. It contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam.
Part of the "Elsevier/Butterworth-Heinemann's 2006-2007 Official CIM Coursebook" series, this title is written for the Marketing fundamentals module. ...
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cena:
111,45 |
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CIM Coursebook Marketing Fundamentals 07/08
ISBN: 9780750685467 / Angielski / Miękka / 404 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. 'CIM Coursebooks' provide a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. They contain new case studies which help keep the student up to date with changes in Marketing strategies.
'CIM Coursebooks' provide a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the...
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cena:
159,93 |
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Simplicity Marketing: End Brand Complexity, Clutter, and Confusion
ISBN: 9781416576440 / Angielski / Miękka / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. For more than half a century, marketers have bombarded customers with more and more choices in products and services. What is the result? Unprecedented anxiety. Our mental circuit breakers are on overload. In fact, pioneering brand strategists Steven M. Cristol and Peter Sealey assert that we have reached our manageable threshold for making decisions -- and a watershed in product proliferation. In this pathbreaking book, the authors argue with compelling evidence that the next generation of marketing successes will belong to those brands that simplify customers' lives or businesses in ways...
For more than half a century, marketers have bombarded customers with more and more choices in products and services. What is the result? Unprecedente...
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cena:
75,83 |
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Expert Product Management: Advanced Techniques, Tips and Strategies for Product Management & Product Marketing
ISBN: 9781600050794 / Angielski / Miękka / 104 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book teaches both new and seasoned Product Managers and Product Marketers powerful and effective ways to ensure they give their products the best possible chance for success.
Learn four of the most critical elements in ensuring product success, and take-away practical strategies, insights, tips and techniques that Brian has learned from hands-on experience defining, launching and marketing over fifty products during the last twenty years of his career. The book covers how to prioritize features and build product roadmaps, which is absolutely critical for getting your team and... This book teaches both new and seasoned Product Managers and Product Marketers powerful and effective ways to ensure they give their products the best...
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cena:
84,93 |
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Relationship Marketing Management
ISBN: 9781861529312 / Angielski / Miękka / 236 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Using case studies and examples the authors summarize the key ideas of relationship marketing and explore its use in consumer markets on the part of companies ranging from large multinationals down to small and medium-size companies.
Using case studies and examples the authors summarize the key ideas of relationship marketing and explore its use in consumer markets on the part of c...
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cena:
352,05 |
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International E-Business Marketing
ISBN: 9781861529459 / Angielski / Miękka / 352 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Few years ago small and medium enterprises would have needed to invest significantly to contemplate moving out of their domestic environment into the global arena. The advent of the Internet has changed all that. This book focuses on Global Marketing in the Internet age.
Few years ago small and medium enterprises would have needed to invest significantly to contemplate moving out of their domestic environment into the ...
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cena:
459,22 |
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After Image : Mind-Altering Marketing
ISBN: 9781861976406 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. By one of the leading lights in the new marketing revolution, this pioneering book draws from the latest findings in business theory, cognitive neuroscience and social research, to provide a new direction and system for marketing. Instead of relying on the traditional (image-based) approach, Grant argues companies should now direct their efforts at building shared meaning and learning - through interactive and non-traditional media - as the basis for marketing. For anyone involved directly or indirectly with marketing, this highly acclaimed book is essential reading. 'Radical thinking that...
By one of the leading lights in the new marketing revolution, this pioneering book draws from the latest findings in business theory, cognitive neuros...
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cena:
76,49 |
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Entwicklung einer Marketing-Konzeption mit SPSS/PC+
ISBN: 9783540510192 / Niemiecki / Miękka / 210 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Fat man die Ergebnisse der strukturellen Stichprobenbeschreibung zusammen, so lat sich feststellen: - Als in Frage kommende Grundgesamtheit weist der VDMA 2 389 Mitgliedsfirmen aus. Befragt wurden 90 Firmen, so da festzuhalten ist, da die Stichprobe keinesfalls als reprasentativ anzusehen ist. Dies ist fur unsere Uberlegungen jedoch nicht von ausschlaggebender Bedeutung, da es hier um die Darstellung einer Vorgehensweise und nicht um die Wiedergabe konkreter empirischer Ergebnisse geht. - Die Nichtreprasentativitat der Stichprobe wird auch dadurch deutlich, da aufgrund der Beschaftigtenzahl...
Fat man die Ergebnisse der strukturellen Stichprobenbeschreibung zusammen, so lat sich feststellen: - Als in Frage kommende Grundgesamtheit weist der ...
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cena:
75,02 |
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Beyond Booked Solid
ISBN: 9780470174364 / Angielski / Twarda / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In Beyond Booked Solid, Michael Port returns with new tactics for growing your business even bigger. Port's Book Yourself Solid was a huge hit among professional service providers and small business owners who learned to master the art of attracting clients and keeping them happy. In this book, he helps your business keep growing by taking the next step, beyond booked solid. That means maximizing your business while working less and earning more. This is the ultimate guide for your growing business.
In Beyond Booked Solid, Michael Port returns with new tactics for growing your business even bigger. Port's Book Yourself Solid was a hu...
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cena:
123,53 |
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Product Creation: The Heart of the Enterprise from Engineering to Ecommerce
ISBN: 9781416576396 / Angielski / Miękka / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Now more than ever, a company's success -- indeed its survival -- depends on a firmwide effort to create the best products and bring them to market quicker than competitors. Going beyond the traditional focus on design and production exclusively, product development expert Philip H. Francis provides senior managers with the methods and tools to orchestrate the entire enterprise for creating a legacy of product excellence. For the first time, Francis presents a holistic view of product creation--not just the core elements of engineering and industrial design, but also design's interface...
Now more than ever, a company's success -- indeed its survival -- depends on a firmwide effort to create the best products and bring them to market qu...
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cena:
79,62 |
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Betriebswirtschaftstheorie: Absatztheorie
ISBN: 9783540558071 / Niemiecki / Miękka / 444 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Band 2 dieses Standardlehrbuches liegt nun in vierter Auflage vor. Das Buch behandelt einen wichtigen Teil der in einem insgesamt dreib ndigen Werk grundlegend dargestellten Theorie zur Unternehmung. Gegenstand des Buches sind Grundbegriffe, Ans tze zur Erkl rung des K uferverhaltens, absatzstrategische Grundentscheidungen sowie das absatzpolitische Instrumentarium. Danach werden integrierte Produktions- und Absatzplanungsmodelle f r verschiedene Marktformen und praxisorientierte Methoden der Absatzplanung er rtert. bungsaufgaben und Kontrollfragen sollen zum selbst ndigen Arbeiten anleiten...
Band 2 dieses Standardlehrbuches liegt nun in vierter Auflage vor. Das Buch behandelt einen wichtigen Teil der in einem insgesamt dreib ndigen Werk gr...
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cena:
105,06 |
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Public Mental Health Marketing : Developing a Consumer Attitude
ISBN: 9781560241898 / Angielski / Twarda / 214 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Provides a balance of theoretical and practical information on marketing local, state, and national mental health agencies. Among the topics are identifying a target market, primary and secondary consumers's views of the system, referrals, adolescents, and evaluation tools. No index. Paper edition (
Provides a balance of theoretical and practical information on marketing local, state, and national mental health agencies. Among the topics are ident...
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cena:
436,25 |
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Marketing 3: Marketing-Management
ISBN: 9783540587484 / Niemiecki / Miękka / 253 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Das vorliegende Buch ist der letzte Band eines dreiteiligen Werkes, das die Grundlagen des Marketing umfassend darstellt. Inhalte dieses Bandes sind die verschiedenen Teilbereiche des Marketing-Management: Marketing-Planung, Marketing-Kontrolle, Marketing-Organisation und Fuhrung im Marketing.
Das didaktische Konzept dieses Buches lasst sich wie folgt charakterisieren: Die wesentlichen Inhalte werden zum einen aus theoretischer Sicht dargestellt, zum anderen wird die praktische Anwendbarkeit im Marketing-Bereich erortert. Das methodische Instrumentarium wird durchweg anhand von Beispielen... Das vorliegende Buch ist der letzte Band eines dreiteiligen Werkes, das die Grundlagen des Marketing umfassend darstellt. Inhalte dieses Bandes sind d...
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cena:
93,82 |
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Customer Relationship Management (CRM)
ISBN: 9783836428750 / Angielski / Miękka / 168 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Forward-looking organizations are investing in customer relationship management (CRM) technology to support the adoption of more customer centric strategies. Results have been mixed. The importance of CRM for the long term success of organizations, coupled with the skewed and incomplete understanding of it by industry, makes it a topic worthy of detailed investigation. Marketing academics too have investigated CRM from varying viewpoints and found that there has been little deliberate attempt to consolidate the conceptualizations into a holistic understanding. This is important given the...
Forward-looking organizations are investing in customer relationship management (CRM) technology to support the adoption of more customer centric stra...
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cena:
225,29 |
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Wonder Woman: Marketing Secrets for the Trillion-Dollar Customer
ISBN: 9780230201606 / Angielski / Twarda / 260 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Women are the most financially attractive target audience and buy the majority of products and services, so improving the way we market to women is the easiest and most effective business growth strategy. This book dispels the traditional stereotypes about women as consumers and creates a clear business case for marketing to women.
Women are the most financially attractive target audience and buy the majority of products and services, so improving the way we market to women is th...
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cena:
200,77 |
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Marketing Apocalypse : Eschatology, Escapology and the Illusion of the End
ISBN: 9780415148221 / Angielski / Twarda / 314 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Is marketing coming to an end? The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century.
Is marketing coming to an end? The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the...
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cena:
271,44 |
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The Marketing Director's Role in Business Planning and Corporate Governance
ISBN: 9780470515808 / Angielski / Twarda / 312 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Corporate governance is a hot topic, as is the need for marketing to operate at board level. But no-one has yet brought the two issues together. This book changes that. Gerald MichIaluk builds on the latest research to help marketing directors incorporate marketing systems and best practice into a board's decision-making process.
Michaluk outlines marketing's key role in alerting the board to market conditions that merit adjustment of the corporate strategy, thus ensuring that strategy is based on sound intelligence and grounded in market reality. The book is illustrated with examples from... Corporate governance is a hot topic, as is the need for marketing to operate at board level. But no-one has yet brought the two issues together. This ...
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cena:
163,24 |
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The History of Marketing Thought 3 Volume Set
ISBN: 9781847870018 / Angielski / Twarda / 1208 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This new major work by Sage performs the vital task of collecting together those articles that have examined the history of marketing thought. It includes not only the seminal articles in the field but also those that have been forgotten, neglected and elided from the history of marketing as it has been represented to date. This major work, compiled by well-reputed researchers in the field, will ensure that material published in difficult to obtain sources is kept in circulation as well as providing academics and students with a resource that will endow them with an in-depth understanding... This new major work by Sage performs the vital task of collecting together those articles that have examined the history of marketing thought. It i... |
cena:
2423,93 |
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