Is marketing in crisis? Some commentators have contended that marketing principles no longer appear relevant to the real world of marketing managers. The foremost figures in the field are marketing's most outspoken critics rather than disseminators of the marketing message. Indeed, a number of noted academic authorities have announced nothing less than the end of marketing. While such apocalyptic sentiments are very much in keeping with our degraded, post-modern, pre-millenial times, the present volume of essays examines the extent to which the end of marketing is nigh. The authors explore...

Qualitative Marketing Research clearly explains the use and importance of qualitative methods, clarifying the theories behind the methodology and providing concrete examples and exercises which illustrate its application to management studies and marketing.

Is marketing coming to an end? The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century.

The End of Print is the definitive statement of the work of the great iconoclast designer, David Carson. In print for the first time in several years, this classic book has itself become part of the history of graphic design. It features work from the magazines where Carson first made his mark including Transworld Skateboarding, Surfer, Beach Culture and Ray Gun as well as his instantly recognizable advertisements for clients such as Nike, Pepsi, MTV and Sony. Lewis Blackwell's text includes an interview in which Carson examines the origins of his approach and discusses the extreme reactions...