Is marketing in crisis? Some commentators have contended that marketing principles no longer appear relevant to the real world of marketing managers. The foremost figures in the field are marketing's most outspoken critics rather than disseminators of the marketing message. Indeed, a number of noted academic authorities have announced nothing less than the end of marketing. While such apocalyptic sentiments are very much in keeping with our degraded, post-modern, pre-millenial times, the present volume of essays examines the extent to which the end of marketing is nigh. The authors explore...
Is marketing in crisis? Some commentators have contended that marketing principles no longer appear relevant to the real world of marketing managers. ...
Qualitative Marketing Research clearly explains the use and importance of qualitative methods, clarifying the theories behind the methodology and providing concrete examples and exercises which illustrate its application to management studies and marketing.
Qualitative Marketing Research clearly explains the use and importance of qualitative methods, clarifying the theories behind the methodology and prov...
Is marketing coming to an end? The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century.
Is marketing coming to an end? The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the...
In der indianischen Tradition war es der ltestenrat, der Fhrung und Einweihung gab. Die Karten der Kraft knnen diese Rolle bernehmen, sie knnen uns zu jeder Frage Rat geben. Es sind indianische Heilungskarten, die uns auf den Medizinweg fhren. Wenn wir bestimmte Eigenschaften bentigen, knnen wir die Kraft des Tieres anrufen, den Groen Geist darum bitten, teilzuhaben an der vollkommenen Harmonie und der Kraft, die das innerste Wesen dieses Geschpfes ausmacht. Und wir werden Heilsbotschaften erhalten, fr die Heilung des Krpers, des Denkens und des Geistes.
In der indianischen Tradition war es der ltestenrat, der Fhrung und Einweihung gab. Die Karten der Kraft knnen diese Rolle bernehmen, sie knnen uns zu...