Explore the personality traits, values, and characteristics to look for in volunteers

Volunteerism Marketing: New Vistas for Nonprofit and Public Sector Management is an excellent research tool for volunteer organizers, academic researchers and reference librarians in the disciplines of business, education administration, health care, psychology, public administration, and sociology. This book will give you a better understanding of what kind of people to look for when seeking volunteers in hospitals, hospices, for organ donation, and for public education. Through studies and tests...

Volunteerism Marketing: New Vistas for Nonprofit and Public Sector Management is an excellent research tool for volunteer organizers and for academic researchers and reference librarians in the disciplines of business, education administration, health care, psychology, public administration, and sociology. You will gain a better understanding of what kind of people to look for when seeking volunteers in hospitals, hospices, for organ donation, and public education. Through studies and tests such as the Myers-Briggs Type Indicator, Volunteerism Marketing explores the differing personality...

Help your nonprofit organization keep up with the competition As the competition for funding among nonprofit organizations becomes more intense, so does the need to develop survival strategies that focus limited resources in the most effective ways. Marketing Communications for Local Nonprofit Organizations: Targets and Tools presents proven methods for effectively reaching the target markets essential to your organization's future. This practical guidebook is divided into two easy-to-use sections: Targets details how to develop employees and volunteers, form alliances with for-profit...

A monograph published simultaneously as Health marketing quarterly, v.6, nos. 1/2/3. Fifteen articles address various aspects of marketing alcoholism programs to the general public and to professionals. The articles are arranged in four sections: market behavior and market segmentation; program development, implementation, and evaluation; tools an

Learn useful strategies for marketing health and wellness programs. This important new book presents a cross-section of current research and commentary on wellness and prevention issues. The 17 authors--representing 11 different institutions--are some of the most active health care consultants in the academic community. They discuss studies for hospital based programs, workplace programs, and governmental and educational institutions. Important marketing concepts are used to segment the work into several sections. Included are chapters which help to define the actual product lines which...

Provides a balance of theoretical and practical information on marketing local, state, and national mental health agencies. Among the topics are identifying a target market, primary and secondary consumers's views of the system, referrals, adolescents, and evaluation tools. No index. Paper edition (