Alcoholism Treatment Marketing: Beyond T.V. Ads and Speeches

ISBN-13: 9780866568890 / Angielski / Twarda / 1989 / 344 str.

Donald R. Self

Opis

A monograph published simultaneously as Health marketing quarterly, v.6, nos. 1/2/3. Fifteen articles address various aspects of marketing alcoholism programs to the general public and to professionals. The articles are arranged in four sections: market behavior and market segmentation; program development, implementation, and evaluation; tools an

O autorze

Donald Self