Hakan Hakansson David H. J. Larmour Alexandra Waluszewski
What happens when one of the world's largest buyers of catalogue paper, IKEA, realizes that the paper it uses contradicts the demands of prominent environmental groups? How do the producers of catalogue paper react when IKEA demands an environmentally friendly green catalogue paper, requiring the development of new production processes for an entirely new product? In this book, the story of how IKEA and its paper producers struggled to solve the problem of creating environmentally friendly paper constitutes the foundation of a discussion of technological development.
What happens when one of the world's largest buyers of catalogue paper, IKEA, realizes that the paper it uses contradicts the demands of prominent env...
This book is the result of a seminar in Spring 2003 that brought together senior marketing Professors from both Europe and the US. The seminar is part of project funded for 4 - 5 years to discuss the future of marketing. Three basic issues are addressed: How should we look at the market and its different forms, given the existence of dynamics? How should we look upon the exchange between market players given the existence of relationships and other close cooperative efforts? What kind of scientific approaches can we use when studying markets and market players? Following a comprehensive...
This book is the result of a seminar in Spring 2003 that brought together senior marketing Professors from both Europe and the US. The seminar is part...
This volume tackles head-on the controversy regarding the tensions between the principles underlying Academe on the one hand, and the free market on the other. Its outspoken thesis posits that seemingly irresistible institutional pressures are betraying a core principle of the Enlightenment: that the free pursuit of knowledge is of the highest value in its own right. As market principles are forced on universities, inducing a neoteric culture of managerialism, many worry that the very characteristics that made European higher education in particular such a success are being eroded and...
This volume tackles head-on the controversy regarding the tensions between the principles underlying Academe on the one hand, and the free market o...
This volume tackles head-on the controversy regarding the tensions between the principles underlying Academe on the one hand, and the free market on the other. Its outspoken thesis posits that seemingly irresistible institutional pressures are betraying a core principle of the Enlightenment: that the free pursuit of knowledge is of the highest value in its own right. As market principles are forced on universities, inducing a neoteric culture of managerialism, many worry that the very characteristics that made European higher education in particular such a success are being eroded and...
This volume tackles head-on the controversy regarding the tensions between the principles underlying Academe on the one hand, and the free market o...
