ISBN-13: 9780415285728 / Angielski / Twarda / 2002 / 288 str.
What happens when one of the world's largest buyers of catalogue paper, IKEA, realizes that the paper it uses contradicts the demands of prominent environmental groups? How do the producers of catalogue paper react when IKEA demands an environmentally friendly green catalogue paper, requiring the development of new production processes for an entirely new product? In this book, the story of how IKEA and its paper producers struggled to solve the problem of creating environmentally friendly paper constitutes the foundation of a discussion of technological development.