Written from a more practical angle than many existing childcare textbooks, Jennie Lindon's student text uses scenarios to describe practice in realistic fictional settings drawn from the author's extensive experience.

Using case studies and examples the authors summarize the key ideas of relationship marketing and explore its use in consumer markets on the part of companies ranging from large multinationals down to small and medium-size companies.

Reflects the rapid move towards international standards over the years. This book provides a comprehensive examination of financial accounting practices in all major - and several emerging - industrial nations, including the United States, Australia, Japan, the larger member states of the European Union and Eastern Europe.