Part of the "Elsevier/Butterworth-Heinemann's 2006-2007 Official CIM Coursebook" series, this title is written for the Marketing fundamentals module. It contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam.
Part of the "Elsevier/Butterworth-Heinemann's 2006-2007 Official CIM Coursebook" series, this title is written for the Marketing fundamentals module. ...
'CIM Coursebooks' provide a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. They contain new case studies which help keep the student up to date with changes in Marketing strategies.
'CIM Coursebooks' provide a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the...
