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Marketing 1: Käuferverhalten, Marktforschung Und Marketing-Prognosen
ISBN: 9783540608127 / Niemiecki / Miękka / 400 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Das vorliegende Buch, der erste Band aus einer Reihe von drei Banden, behandelt die Verhaltens- und Informationsgrundlagen des Marketing: das Kauferverhalten, die Marktforschung und Marketing-Prognosen. Im Teil Kauferverhalten wird das Anbieter- und Nachfrageverhalten auf Markten ausfuhrlich dargestellt. Der Bereich Marktforschung behandelt zunachst die Moglichkeiten zur Datengewinnung. Einen weiteren Schwerpunkt bildet die Datenanalyse unter besonderer Berucksichtigung der grundlegenden Methoden der multivariaten Analyse. Abschliessend wird auf die verschiedenen Verfahren bei...
Das vorliegende Buch, der erste Band aus einer Reihe von drei Banden, behandelt die Verhaltens- und Informationsgrundlagen des Marketing: das Kauferve...
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cena:
112,57 |
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subliminal persuasion: influence and marketing secrets they don't want you to know
ISBN: 9780470243367 / Angielski / Twarda / 224 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. If you're an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. In Subliminal Persuasion, master marketer Dave Lakhani reveals in step-by-step detail the exact techniques that really work in persuading and influencing others. It's not about lying or tricking anyone. It's about know what will appeal to people and how communicate that appeal effectively, profitably, and ethically. This is marketing that really convinces.
If you're an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big...
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cena:
94,84 |
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Career Smart: Five Steps to a Powerful Personal Brand
ISBN: 9781601453662 / Angielski / Twarda / 108 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. An insider's guide to getting bigger promotions, better clients, and a richer career life, this reference may take readers' careers from ordinary to extraordinary.
An insider's guide to getting bigger promotions, better clients, and a richer career life, this reference may take readers' careers from ordinary to e...
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cena:
101,96 |
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International Brand Management of Chinese Companies: Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US an
ISBN: 9783790820294 / Angielski / Twarda / 370 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. China is certainly doing its best to keep the world mesmerized by its e- nomic achievements. The Chinese economic growth story that begun 30 years ago has in terms of dynamics and duration long since surpassed all those economic miracles which have brought Germany, Japan, and the South East Asian Tigers into the top league of the industrialized world. The rapid expansion of the Chinese economy has gone along with a fu- fledged re-integration of China into the global economic system. In the course of the last 30 years China has become a major player in the global economy and today is on a...
China is certainly doing its best to keep the world mesmerized by its e- nomic achievements. The Chinese economic growth story that begun 30 years ago...
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cena:
722,88 |
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Crm at the Speed of Light, Fourth Edition: Social Crm 2.0 Strategies, Tools, and Techniques for Engaging Your Customers
ISBN: 9780071590457 / Angielski / Twarda / 688 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Social CRM is critical to business success in today's hyper-connected environment. Customers' expectations are so great and their demands so empowered that a Social CRM strategy must be built around collaboration and customers engagement, not traditional operational customer management. It's the company's response to the customer's control of the conversation that makes Social CRM work. Written by CRM guru Paul Greenberg, CRM at the Speed of Light, Fourth Edition, reveals best practices for a successful Social CRM implementation. Greenberg explains how this new paradigm involves... Social CRM is critical to business success in today's hyper-connected environment. Customers' expectations are so great and their demands so empowe... |
cena:
220,46 |
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The Designer's Guide To Marketing And Pricing
ISBN: 9781600610080 / Angielski / Miękka / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Do what you love and make money The Designer's Guide to Marketing and Pricing will answer all the common questions asked by designers trying to stay afloat in their creative business - and also successful designers who want to put a little more thought into their operations. Whether you're a freelancer, an aspiring entrepreneur or a seasoned small-business owner, you'll learn everything you need to know about how to market and price your services. This book shows you how to:
Do what you love and make money The Designer's Guide to Marketing and Pricing will answer all the common questions asked by designe...
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cena:
106,39 |
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How to Market, Advertise and Promote Your Business or Service in Your Own Backyard
ISBN: 9780470258217 / Angielski / Miękka / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Create a successful and affordable marketing campaign for your local small business using the tips and detailed 10-point, step-by-step method in How to Market, Advertise and Promote Your Business or Service in Your Own Backyard. Discover tried and true tactics that produce results without wasting your time and money, even if you only have access to a small budget and minimal resources. Using this handy and practical guide, you can gain access to information about incorporation, web design, search engine marketing, positioning, and sales management.
Create a successful and affordable marketing campaign for your local small business using the tips and detailed 10-point, step-by-step method in Ho...
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cena:
75,83 |
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The Little Business Book With BIG IDEAS: Maxims for Success in Management and Marketing
ISBN: 9780595430567 / Angielski / Miękka / 112 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. James (Jim) Posner, sometimes called "JP," spent most of his adult life in management after getting his degree in business management from Indiana University. He became president of his first company before the age of 40. Subsequently he served as president of three companies.
In addition he founded and expanded a management consulting business. During this period he lectured on management for the American Management Association and other trade organizations. He has worked with companies of all sizes and types.large, small, family-owned, start ups, rollouts, ailing and healthy ones. His... James (Jim) Posner, sometimes called "JP," spent most of his adult life in management after getting his degree in business management from Indiana Uni...
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cena:
49,22 |
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Multiunit Organization and Multimarket Strategy
ISBN: 9780762307210 / Angielski / Twarda / 408 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A conspicuous feature of the modern economy is the multitude of multiunit systems that operate in several markets - an organizational form that arguably rivals the M-form as the 20th century's most successful. Research traditions studying multiunit systems include the multimarket perspective, which has used commitment and mutual forbearance theory, and the multiunit perspective, which has used learning and knowledge transfer theory. These perspectives are interdisciplinary, but to date there has been little direct interaction among them. This text aims to bring these areas together,...
A conspicuous feature of the modern economy is the multitude of multiunit systems that operate in several markets - an organizational form that arguab...
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cena:
530,66 |
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Take the Luck Out of Selling: Learn the Secrets of the Science of Excellence
ISBN: 9781425122041 / Angielski / Miękka / 188 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
95,52 |
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Marketing Engineering: Das Praxis-Handbuch Für Erfolgreiches It-Marketing
ISBN: 9783540439189 / Niemiecki / Twarda / 239 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Theoretische Texte uber Marketing gibt es viele, aber wie fuge ich all die theoretischen Ideen in der Praxis so zusammen, dass Aktionen entstehen, die messbar zum Erfolg fuhren, die nach Ingenieursart planbar und kontrollierbar sind und die mit den typischerweise beschrankten Budgets optimale Wirkung zeigen? Doch Marketing in deutschen Unternehmen kampft mit noch viel mehr Herausforderungen: Wie bekomme ich die verschiedenen Interessen aus Entwicklung, Vertrieb und Unternehmensleitung unter einen Hut und sichere deren Unterstutzung der geplanten Marketingaktivitaten? Wie nutze ich brandneue...
Theoretische Texte uber Marketing gibt es viele, aber wie fuge ich all die theoretischen Ideen in der Praxis so zusammen, dass Aktionen entstehen, die...
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cena:
206,40 |
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Relationship Marketing: Standortbestimmung Und Perspektiven
ISBN: 9783540440550 / Niemiecki / Twarda / 316 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Das Management enger Geschaftsbeziehungen zwischen Unternehmen oder Unternehmen und Konsumenten wird oft als Erfolgsfaktor propagiert. Als eigenstandiges Forschungsgebiet hierzu hat sich das Relationship Marketing in den letzten Jahren fest etabliert. In dem vorliegenden Buch wird ein Fazit der bisherigen Diskussion gezogen und werden denkbare Weiterentwicklungen aufgezeigt. Das Buch analysiert Ursachen und Erfolgswirkungen des Relationship Marketing und ordnet diese Managementfunktion in den Kontext anderer betriebswirtschaftlicher Disziplinen und Funktionen ein. Daruber hinaus werden...
Das Management enger Geschaftsbeziehungen zwischen Unternehmen oder Unternehmen und Konsumenten wird oft als Erfolgsfaktor propagiert. Als eigenstandi...
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cena:
326,52 |
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Reward Management
ISBN: 9783836401395 / Angielski / Miękka / 104 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. At the moment, bonus programs - alone or in combination with other instruments
- are one of the most successful and most often used marketing instruments in B2C markets, to retain customers by giving them a bonus for loyal behaviour. The problem is that there is still little known about why customers exactly participate in bonus programs and that especially the crucial aspect of rewards management seems to be the blind spot of the marketing theory on hand. Against the background of high investments in bonus programs and their rewards on the one hand and unclear reasons for the different... At the moment, bonus programs - alone or in combination with other instruments
- are one of the most successful and most often used marketing inst... |
cena:
225,29 |
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Stock Market Bubbles - Explanation, evaluation and effects of recent bubbles with a discussion
ISBN: 9783836413015 / Angielski / Miękka / 88 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Speculative bubbles have accounted for some of the most interesting periods in financial market history. The phenomenon of speculative bubbles attracted attention of many researchers. Bubbels are widely seen as the
cumulation of political, sociological and psychological factors. Indeed a study of the determinants of bubbles delves into branches of behavioural finance and the efficient market theory. Having in mind that bubbles put massive pressure on countries or in some cases the world economy it leads to the question in how far Central Banks can avoid bubbles or cushion them with their... Speculative bubbles have accounted for some of the most interesting periods in financial market history. The phenomenon of speculative bubbles attract...
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cena:
190,81 |
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Hierarchical Bayesian Method in the Study of Individual Level Behavior- In the Context of Discrete Choice Modeling with Revealed and Stated Preference
ISBN: 9783836423533 / Angielski / Miękka / 80 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A major breakthrough in travel demand modeling in the early 1970s was
modeling based on disaggregate (individual) level data (McFadden 2001). Although the disaggregate model focuses on individual level behavior, the estimated model parameters are fixed across individuals. To incorporate unobserved taste variations across individuals, recent developments allow for the parameters to vary across individuals, such as the Mixed Logit model, where the parameters are assumed to follow a distribution. The mixed logit model recognizes the differences among individuals, but it does not distinguish... A major breakthrough in travel demand modeling in the early 1970s was
modeling based on disaggregate (individual) level data (McFadden 2001). ... |
cena:
193,11 |
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M&A, Cooperations and Networks in the e-Business Industry
ISBN: 9783836429894 / Angielski / Miękka / 172 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Since the year 2003, there has been a strong surge in the e-Business industry with many successful startups been formed in North America, Europe, China and India. At the same time, a stronger consolidation trend in the e-Business industry is observable in all regions. The number of merger and acquisition deals in the international e-Business industry has increased sharply since 2005 by 15%. This book presents and analyzes the significant mergers, acquisitions, and cooperations that were consummated in the e-Business industry between the year 2005 and the first quarter of 2007. It looks at...
Since the year 2003, there has been a strong surge in the e-Business industry with many successful startups been formed in North America, Europe, Chin...
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cena:
271,27 |
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Marketing for Rainmakers: 52 Rules of Engagement to Attract and Retain Customers for Life
ISBN: 9780470247532 / Angielski / Twarda / 304 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. You are a successful entrepreneur with a brain for business, but you're indecisive about marketing and need a guide that will help your company distinguish itself, inspire customer loyalty and increase profits. Marketing for Rainmakers: 52 Rules of Engagement to Attract and Retain Customers for Life presents practical concepts, helpful tips and real-life examples to help you take your business to the next level with marketing that focuses on the customers' needs. Fifty-two business-building ideas will inspire you to take immediate action and develop a marketing mindset.
You are a successful entrepreneur with a brain for business, but you're indecisive about marketing and need a guide that will help your company distin...
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cena:
102,44 |
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Guerrilla Marketing on the Front Lines: 35 World-Class Strategies to Send Your Profits Soaring
ISBN: 9781600373770 / Angielski / Miękka / 300 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Real life examples from the top Guerrilla Marketers that illustrate the most effective and profit producing marketing tactics for getting new customers. This is the first book of its kind from the bestselling marketing series in history.
Real life examples from the top Guerrilla Marketers that illustrate the most effective and profit producing marketing tactics for getting new customer...
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cena:
75,83 |
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Marketing Campaign Development: What Marketing Executives Need to Know About Architecting Global Integrated Marketing Campaigns
ISBN: 9781600050770 / Angielski / Miękka / 176 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
106,22 |
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The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers
ISBN: 9781416584612 / Angielski / Miękka / 304 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. For forty years managers have been exhorted to "stay close to the customer and ahead of the competition." And with good reason Research now shows that market driven organizations outperform their rivals. Given the obvious benefits, why do so many companies fail to become market driven? Because their internal processes, structures, incentives, and controls get in the way, says George Day, one of the world's leading authorities on mar keting Strategy. Building on his pathbreaking book Market Driven Strategy and a decade of experience in coaching firms to deliver superior customer value,...
For forty years managers have been exhorted to "stay close to the customer and ahead of the competition." And with good reason Research now shows that...
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cena:
79,63 |
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