Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include:
* the social model of marketing * the human resource management perspective * marketing and service management * quality management * organizational development * corporate identity, image and reputation * corporate communication.
Comprising new theoretical and empirical work, this book also features in...
Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of...
This work represents a much-needed resource of the current state-of-the-art' research and conceptual development in internal marketing. Comprising theoretical and empirical work, and case studies based on a wide range of sector and industry applications, this work themes and issues, including: social model of marketing; human resource management perspective; marketing and service management; quality management organizational development; corporate identity, image and reputation; and corporate communication.
This work represents a much-needed resource of the current state-of-the-art' research and conceptual development in internal marketing. Comprising the...
The Dictionary has been carefully designed to give both the expert and the newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.
The Dictionary has been carefully designed to give both the expert and the newcomer overviews and succinct presentations of the most important ...
