This book explores the ways in which organizations design, build, and use information technology systems. In particular it looks at the interactions between these IT-centered activities and the broader management processes within organizations.
This book explores the ways in which organizations design, build, and use information technology systems. In particular it looks at the interactions b...
This second edition of the The Blackwell Encyclopedia of Marketing has been revised and updated, with new content on aspects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategy. The implications of developments in information and communications technologies are assessed while retailing has been extensively revised to embrace contemporary trends.
Features over 250 entries
Includes new content on aspects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategy
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This second edition of the The Blackwell Encyclopedia of Marketing has been revised and updated, with new content on aspects of cross cultural ...
The Dictionary has been carefully designed to give both the expert and the newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.
The Dictionary has been carefully designed to give both the expert and the newcomer overviews and succinct presentations of the most important ...
