The Blackwell Encyclopedia of Management, Marketing

ISBN-13: 9781405102544 / Angielski / Twarda / 2006 / 416 str.

Dale Littler

Opis

This second edition of the The Blackwell Encyclopedia of Marketing has been revised and updated, with new content on aspects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategy. The implications of developments in information and communications technologies are assessed while retailing has been extensively revised to embrace contemporary trends.

• Features over 250 entries
• Includes new content on aspects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategy
• Assesses the implications of developments in new information and communications technologies
• Contains extensive revisions to the section on retailing to embrace contemporary trends

Spis treści

Preface.

About the Editors. 

Contributors.

Dictionary Entries A–Z.

Index.

O autorze

Professor Dale Littler of the Manchester Business School, The University of Manchester has held a number of senior positions at the Manchester School of Management including the Head of the Manchester School of Management and Dean of Management. He established the Customer Research Academy and the Centre for Applied Management Research.
Dale Littler has been a visiting professor at major European business and management schools and departments. He has had several grants from the ESRC and was a principal investigator for around eight years on the ESRC funded Programme of Information and Communication Technologies. He has also had research grants from the European Commission, the Chartered Institute of Management Accountants, the Department of Trade and Industry, the Council for Scientific Policy, the Teaching Company Secretariat and from the private sector. He is on the editorial board of many marketing and technology management journals and has undertaken consultancies with a wide range of companies.
He has been a member of the Research Grants Board of the ESRC; and is currently on the Academic Senate of the Chartered Institute of Marketing, the Executive of the Academy of Marketing and is Chair of the national research committee of the Academy of Marketing.

Blurb

The first edition of the Encyclopedia of Marketing has been revised and updated, with new content on aspects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategy. The implications of developments in information and communications technologies are assessed while retailing has been extensively revised to embrace contemporary trends.