ISBN-13: 9780742555419 / Angielski / Miękka / 2008 / 312 str.
ISBN-13: 9780742555419 / Angielski / Miękka / 2008 / 312 str.
This small, inexpensive text is an in-depth yet simply stated discussion on the business and structure of integrated marketing communication (IMC). The book focuses exclusively on introductory issues concerning integrated marketing communication as both a communication device and as a profession.