Now finally we'll know what "letting the cat out of the bag" or "going on a wild-goose chase" refers to. In this fun collection of more than 400 curious expressions and sayings, Dr. Funk explains the meanings that we use in everyday speech without even thinking about it. He has traced them back through the years -- in some cases centuries -- in an effort to determine their sources, to find out what the original allusions were, or at the very least, to give us his expert opinion when facts...
Web 2.0 has taken on buzzword status. It's now shorthand for everything that is new, cutting-edge, and gaining momentum online. Web 2.0 can describe particular Web sites; cultural trends like social networking, blogging, or podcasting; or the underlying technology that makes today's coolest Web applications possible. Many Web 2.0 innovations were pioneered by behemoths like Google, Amazon, Apple, YouTube, and MySpace. But even the smallest, leanest companies can take advantage of the new trends, new and open-source programming tools, and new networks. This book presents a wealth of ideas...
Web 2.0 has taken on buzzword status. It's now shorthand for everything that is new, cutting-edge, and gaining momentum online. Web 2.0 can describ...
Social media can be an incredibly powerful marketing tool that brings a company or organization huge rewards. But for beginners in this new world, the potential risks are also high. Consumers are particularly passionate in the online world; the most active social networkers are poised to be your brand's gushing fans--or your most scathing critics. Both multimillion-dollar profits and self-inflicted PR fiascos are possible via social media.
This guidebook begins by defining "social media," "social networking," and other terms that may be ambiguous, then details what recent market...
Social media can be an incredibly powerful marketing tool that brings a company or organization huge rewards. But for beginners in this new world, ...
