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Marketing Planning Guide
ISBN: 9780789023384 / Angielski / Miękka / 380 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. THE CLASSIC guide to develop a marketing plan--completely updated The newly revised Marketing Planning Guide, Third Edition is the step-by-step guide that gives you the tools to prepare an effective marketing plan for a company, product, or service. With over 50 pages of updated material, this classic textbook has the solid foundation of knowledge and philosophy of the previous editions while adding essential new information on Internet marketing, business ethics, and an illustrative sample business plan. Worksheets at the end of each chapter guide you in creating your own plan--once all the...
THE CLASSIC guide to develop a marketing plan--completely updated The newly revised Marketing Planning Guide, Third Edition is the step-by-step guide...
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cena:
252,04 |
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Current Issues in Political Marketing
ISBN: 9780789024374 / Angielski / Twarda / 336 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Explore the increased need for marketing within the political arena
Current Issues in Political Marketing presents up-to-date theory and research findings from academics working in political science, advertising, and management, and guidance from successful practitioners who know what it takes to make a nonprofit organization stand out in a crowd. The book presents the latest thinking on marketing issues and the consequences of political marketing, including insights into current British politics that can easily be applied to democratic countries. It will help you develop... Explore the increased need for marketing within the political arena
Current Issues in Political Marketing presents up-to-date theory and re... |
cena:
727,18 |
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Current Issues in Political Marketing
ISBN: 9780789024381 / Angielski / Miękka / 318 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Current Issues in Political Marketing presents up-to-date theory and research findings from academics working in political science, advertising, and management, and guidance from successful practitioners who know what it takes to make a nonprofit organization stand out in a crowd. The book presents the latest thinking on marketing issues and the consequences of political marketing, including insights into current British politics that can easily be applied to democratic countries. It will help you develop strategies that make effective use of limited resources as nonprofit organizations face...
Current Issues in Political Marketing presents up-to-date theory and research findings from academics working in political science, advertising, and m...
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cena:
300,52 |
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Internal Relationship Management: Linking Human Resources to Marketing Performance
ISBN: 9780789024602 / Angielski / Twarda / 124 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Use these techniques to improve staff performance Internal Relationship Management: Linking Human Resources to Marketing Performance shows how businesses can develop and maintain positive interactions between managers and employees. This book provides cutting-edge research on the management of internal customers (i.e., employees) that offers practical suggestions to improve internal service, employee performance, and ultimately external marketing performance. This useful resource contains many special features to augment the text, including tables, figures, and models.Internal Relationship...
Use these techniques to improve staff performance Internal Relationship Management: Linking Human Resources to Marketing Performance shows how busine...
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cena:
193,86 |
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Internal Relationship Management : Linking Human Resources to Marketing Performance
ISBN: 9780789024619 / Angielski / Miękka / 124 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Use these techniques to improve staff performance Internal Relationship Management: Linking Human Resources to Marketing Performance shows how businesses can develop and maintain positive interactions between managers and employees. This book provides cutting-edge research on the management of internal customers (i.e., employees) that offers practical suggestions to improve internal service, employee performance, and ultimately external marketing performance. This useful resource contains many special features to augment the text, including tables, figures, and models.Internal Relationship...
Use these techniques to improve staff performance Internal Relationship Management: Linking Human Resources to Marketing Performance shows how busine...
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cena:
121,15 |
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European Perspectives in Marketing
ISBN: 9780789025685 / Angielski / Twarda / 182 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Improve your grasp of contemporary European marketing issues with these fascinating case studies and analyses
From the editor: Europe is not a homogenous mass market. It is rather a heterogeneous market with substantial regional, country, and individual market differences. There are three major sub-markets: European Union (EU) countries, European Free Trade Area (EFTA) countries, and Eastern/Central European (ECE) countries (accession countries). Ten of these countries joined the EU on May 1st, 2004. These countries offer tremendous market opportunities for other European... Improve your grasp of contemporary European marketing issues with these fascinating case studies and analyses
From the editor: Eu... |
cena:
702,94 |
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European Perspectives in Marketing
ISBN: 9780789025692 / Angielski / Miękka / 182 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Improve your grasp of contemporary European marketing issues with these fascinating case studies and analyses
From the editor: Europe is not a homogenous mass market. It is rather a heterogeneous market with substantial regional, country, and individual market differences. There are three major sub-markets: European Union (EU) countries, European Free Trade Area (EFTA) countries, and Eastern/Central European (ECE) countries (accession countries). Ten of these countries joined the EU on May 1st, 2004. These countries offer tremendous market opportunities for other European... Improve your grasp of contemporary European marketing issues with these fascinating case studies and analyses
From the editor: Eu... |
cena:
237,50 |
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Lifestyle Market Segmentation
ISBN: 9780789028686 / Angielski / Twarda / 184 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The latest marketing guide from expert Dennis Cahilthat teaches how to effectively use lifestyle segmentation for marketing strategies Lifestyle Market Segmentation gives author and marketing expert Dennis Cahill the chance to put his nearly 30 years of marketing and teaching experience to practical use to clearly explain the process of market segmentation and its applications. This text goes beyond the obvious demographic and/or geographic categories to get at the whys of customer behaviors, carefully reviewing every facet, from theory to the exploration of applications. Step by step, this...
The latest marketing guide from expert Dennis Cahilthat teaches how to effectively use lifestyle segmentation for marketing strategies Lifestyle Marke...
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cena:
702,94 |
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Lifestyle Market Segmentation
ISBN: 9780789028693 / Angielski / Miękka / 200 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The latest marketing guide from expert Dennis Cahillthat teaches how to effectively use lifestyle segmentation for marketing strategies Lifestyle Market Segmentation gives author and marketing expert Dennis Cahill the chance to put his nearly 30 years of marketing and teaching experience to practical useto clearly explain the process of market segmentation and its applications. This text goes beyond the obvious demographic and/or geographic categories to get at the whys of customer behaviors, carefully reviewing every facet, from theory to the exploration of applications. Step by step, this...
The latest marketing guide from expert Dennis Cahillthat teaches how to effectively use lifestyle segmentation for marketing strategies Lifestyle Mark...
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cena:
242,34 |
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Social Marketing: Advances in Research and Theory
ISBN: 9780789029652 / Angielski / Twarda / 184 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Learn what marketing practices can positively impact behavior
The success of the application of commercial marketing practices to change behavior for the betterment of society and the individual is getting more attention. Social Marketing: Advances in Research and Theory explores the use of social marketing through a variety of effective approaches. Chapters examine case studies and qualitative research to gain insight into the adoption of marketing practices to enable social change. This superb collection of top presentations from the SMART (Social Marketing Advances in Research... Learn what marketing practices can positively impact behavior
The success of the application of commercial marketing practices to change be... |
cena:
484,79 |
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Internal Marketing : Your Company's Next Stage of Growth
ISBN: 9780789060051 / Angielski / Twarda / 164 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Cahill presents strategies on marketing a firm to employees to improve their effectiveness in dealing with customers. He discusses the concept of internal marketing, vision messages, hiring and training, organization, communication, training models, and issues of competency and innovation. The final chapters are case studies in the success and fail
Cahill presents strategies on marketing a firm to employees to improve their effectiveness in dealing with customers. He discusses the concept of inte...
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cena:
702,94 |
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Building Models for Marketing Decisions
ISBN: 9780792377726 / Angielski / Twarda / 645 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This text describes marketing models that managers can use as an aid in decision making. Even simple models outperform human judgements in predicting outcomes in a wide variety of contexts. More complex models potentially provide insights about structural relations not available from casual observations. Although marketing models are now widely accepted, the quality of the marketing decisions is critically dependent upon the quality of the models on which those decisions are based. In this book, which is a revision and expansion of Naert and Leeflang's Building Implementable Marketing Models...
This text describes marketing models that managers can use as an aid in decision making. Even simple models outperform human judgements in predicting ...
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cena:
1773,08 |
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Building Models for Marketing Decisions
ISBN: 9780792378136 / Angielski / Miękka / 645 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book is about marketing models and the process of model building. Our primary focus is on models that can be used by managers to support marketing decisions. It has long been known that simple models usually outperform judgments in predicting outcomes in a wide variety of contexts. For example, models of judgments tend to provide better forecasts of the outcomes than the judgments themselves (because the model eliminates the noise in judgments). And since judgments never fully reflect the complexities of the many forces that influence outcomes, it is easy to see why models of actual...
This book is about marketing models and the process of model building. Our primary focus is on models that can be used by managers to support marketin...
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cena:
1606,46 |
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Market Response Models: Econometric and Time Series Analysis
ISBN: 9780792378266 / Angielski / Twarda / 502 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. From 1976 to the beginning of the millennium covering the quarter-century life span of this book and its predecessor something remarkable has happened to market response research: it has become practice. Academics who teach in professional fields, like we do, dream of such things. Imagine the satisfaction of knowing that your work has been incorporated into the decision-making routine of brand managers, that category management relies on techniques you developed, that marketing management believes in something you struggled to establish in their minds. It s not just us that we are talking...
From 1976 to the beginning of the millennium covering the quarter-century life span of this book and its predecessor something remarkable has happened...
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cena:
1124,51 |
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Optimal Control of Credit Risk
ISBN: 9780792379386 / Angielski / Twarda / 102 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Optimal Control of Credit Risk presents an alternative methodology to deal with a financial problem that has not been well analyzed yet: the control of credit risk. Credit risk has become recently the center of interest of the financial community, with new instruments (such as Credit Risk Derivatives) and new methodologies (such as Credit Metrics) being developed. The recent literature has focused on the pricing of credit risk. On the other hand, practitioners tend to eliminate credit risk rather than price it. They do so via collateralization. The authors propose here a...
Optimal Control of Credit Risk presents an alternative methodology to deal with a financial problem that has not been well analyzed yet: the ...
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cena:
401,58 |
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The Durable Use of Consumer Products: New Options for Business and Consumption
ISBN: 9780792381457 / Angielski / Twarda / 146 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Do we need a new car or a new refrigerator every ten years? What happens to our PC which is exchanged for a new model every three years? Why do our shoes last only a year or so, while those of our great grandfather served for a genera tion? Are businesses deliberately marketing products in a way which encourages sub-optimal use and induces consumers to buy new products? More and more consumers respond ''yes'' objecting to the business practices which reduce the life span of a product or pay no attention to efficiency in con sumption. The growing concem with sub-optimal use of consumer...
Do we need a new car or a new refrigerator every ten years? What happens to our PC which is exchanged for a new model every three years? Why do our sh...
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cena:
401,58 |
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Marketing Issues in Transitional Economies
ISBN: 9780792384984 / Angielski / Twarda / 287 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. As the markets in transitional economies open and grow, major challenges and opportunities arise for multinational firms entering these markets, local firms facing these new competitors, and policymakers seeking to increase the ability of all firms to compete fairly and efficiently. Yet despite the important questions transition economies pose for policymakers and companies seeking to enter and compete in these new markets, there has been a relative absence of systematic research on these concerns.
This book seeks to fill a gap in the existing literature by offering a pioneering and... As the markets in transitional economies open and grow, major challenges and opportunities arise for multinational firms entering these markets, local...
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cena:
401,58 |
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Market Segmentation: Conceptual and Methodological Foundations
ISBN: 9780792386353 / Angielski / Twarda / 382 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Modern marketing techniques in industrialized countries cannot be implemented without segmentation of the potential market. Goods are no longer produced and sold without a significant consideration of customer needs combined with a recognition that these needs are heterogeneous. Since first emerging in the late 1950s, the concept of segmentation has been one of the most researched topics in the marketing literature. Segmentation has become a central topic to both the theory and practice of marketing, particularly in the recent development of finite mixture models to better identify market...
Modern marketing techniques in industrialized countries cannot be implemented without segmentation of the potential market. Goods are no longer produc...
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cena:
1325,32 |
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Expert Systems for Scanner Data Environments: The Marketing Workbench Laboratory Experience
ISBN: 9780792390763 / Angielski / Twarda / 224 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book is about the role of expert systems in marketing, particularly in the consumer goods industry. Section I describes the changing nature of consumer marketing and presents the rationale and need for expert systems. The remainder of the book combines a tutorial on expert systems with a series of expert system prototypes. The tutorial material is presented in three places. First, section II is devoted to introducing expert systems in general. Chapter 3 provides a general introduction to the topic, which is continued in chapter 4 where a small expert system (the Promotion Advisor) is...
This book is about the role of expert systems in marketing, particularly in the consumer goods industry. Section I describes the changing nature of co...
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cena:
401,58 |
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Business Marketing: An Interaction and Network Perspective
ISBN: 9780792395041 / Angielski / Twarda / 635 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Changing Views of Business Marketing This book aims to provide an in-depth understanding of long-term busi- in industrial markets. During the late 1980s our view ness relationships on business marketing changed remarkably. From a single-transaction- oriented, market mechanism-based description of marketing and purchas- ing, we are moving into domestic and international buyer-seller relation- ships. In academic terms, we are experiencing a broadening of the para- digms that describe how companies interact. This change in focus has its roots in the recognition that business marketing is...
Changing Views of Business Marketing This book aims to provide an in-depth understanding of long-term busi- in industrial markets. During the late 198...
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cena:
1124,51 |
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