Internal Marketing : Your Company's Next Stage of Growth

ISBN-13: 9780789060051 / Angielski / Twarda / 1996 / 164 str.

Dennis J. Cahill

Opis

Cahill presents strategies on marketing a firm to employees to improve their effectiveness in dealing with customers. He discusses the concept of internal marketing, vision messages, hiring and training, organization, communication, training models, and issues of competency and innovation. The final chapters are case studies in the success and fail

Spis treści

Contents
Preface

• Chapter 1: Definitions and Necessities
• Chapter 2: What Do We Market?
•  Chapter 3: To Whom Do We Market Internally?
• Chapter 4: How Do We Market?
• Chapter 5: Innovation?
• Chapter 6: What Have We Gained?
• Appendix 1: Addresses of Institutions Mentioned
• Appendix 2: Marketing Typologies
• References
• Index

O autorze

William Winston