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Improving Customer Satisfaction, Loyalty, and Profit: An Integrated Measurement and Management System
ISBN: 9780787953102 / Angielski / Twarda / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A Book in the University of Michigan Business School Series It's a simple equation: no customers equals no profits. So how can a company ensure that its customers enjoy a consistently satisfying experience? In this book, two experts from the University of Michigan Business School lay out a five-stage process that links all of the key measures of customer satisfaction with marketing strategy and product development to guarantee excellent customer service. Johnson and Gustafsson show managers how to break down the organizational barriers that defy great customer service and instead tie together...
A Book in the University of Michigan Business School Series It's a simple equation: no customers equals no profits. So how can a company ensure that i...
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cena:
190,05 |
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Innovation Driving Product, Process, and Market Change
ISBN: 9780787962135 / Angielski / Miękka / 368 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Innovation represents the most important articles on the topic of innovation and features contributions from some of the world's top experts including Jordan J. Baruch, John Seely Brown, Anil Khurana, Constantinos Markides, Marc H. Meyer, Michael E. Porter, James Brian Quinn, Edward B. Roberts, Stephen R. Rosenthal, Harbir Singh, Robert I. Sutton, Karl Ulrich, James M. Utterback, Eric A. von Hippel, and others.
Innovation represents the most important articles on the topic of innovation and features contributions from some of the world's top experts including...
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cena:
94,84 |
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Brand Asset Management: Driving Profitable Growth Through Your Brands
ISBN: 9780787963941 / Angielski / Miękka / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. -Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well-managed and poorly managed brand programs and provides the best methodology I have seen for improving your brand asset management.-
-- Phil Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University -Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well-managed and poorly managed brand programs and provides th...
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cena:
75,83 |
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Marketing in Central and Eastern Europe
ISBN: 9780789000392 / Angielski / Twarda / 116 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Since the sudden opening of the markets in Central and Eastern Europe (CEE) in 1989, there has been a growing need to investigate the fundamental changes occurring in the countries'marketing environment, the lucrative market opportunities created by the changes, and the inscrutable marketing practice followed by local and international companies. Marketing in Central and Eastern Europe helps you understand the changes taking place in these valuable and challenging markets and introduces you to the emerging opportunities and effective marketing strategies to be employed in the region....
Since the sudden opening of the markets in Central and Eastern Europe (CEE) in 1989, there has been a growing need to investigate the fundamental chan...
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cena:
702,94 |
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Pharmaceutical Marketing in the 21st Century
ISBN: 9780789002075 / Angielski / Miękka Termin realizacji zamówienia: ok. 5-8 dni roboczych. Pharmaceutical Marketing in the 21st Century helps professionals in the pharmaceutical field anticipate and prepare for market changes and advances, and it guides them in adjusting their marketing strategies to remain competitive in the coming era. Ideal for product managers, planners, and strategists, this book puts the past twenty years of pharmacy into perspective and uses it as a basis for predicting the next twenty years. Internationally relevant, this book is now available in Japanese Distinguished contributors provide a formal conjecture on the nature of various aspects of...
Pharmaceutical Marketing in the 21st Century helps professionals in the pharmaceutical field anticipate and prepare for market changes and advances, a...
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cena:
402,32 |
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Defining Your Market: Winning Strategies for High-Tech, Industrial, and Service Firms
ISBN: 9780789002518 / Angielski / Twarda / 180 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Visionary companies build markets today to be market leaders tomorrow. This book provides the blueprint. Defining Your Market: Winning Strategies for High-Tech, Industrial, and Service Firms contains research, case studies, and literature reviews on market definition to help marketers, managers, researchers, and strategic planners formulate profitable marketing strategies. Timely and practical, this book offers a research-based methodology for defining markets that will help your company determine relevant markets and make it the most competitive business in the industry. Although...
Visionary companies build markets today to be market leaders tomorrow. This book provides the blueprint. Defining Your Market: Winning Strategies for ...
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cena:
702,94 |
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Defining Your Market: Winning Strategies for High-Tech, Industrial, and Service Firms
ISBN: 9780789002525 / Angielski / Miękka / 180 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Visionary companies build markets today to be market leaders tomorrow. This book provides the blueprint. Defining Your Market: Winning Strategies for High-Tech, Industrial, and Service Firms contains research, case studies, and literature reviews on market definition to help marketers, managers, researchers, and strategic planners formulate profitable marketing strategies. Timely and practical, this book offers a research-based methodology for defining markets that will help your company determine relevant markets and make it the most competitive business in the industry. Although market...
Visionary companies build markets today to be market leaders tomorrow. This book provides the blueprint. Defining Your Market: Winning Strategies for ...
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cena:
276,28 |
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Marketing Management : Text and Cases
ISBN: 9780789002907 / Angielski / Miękka / 392 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Marketing Management is a valuable resource for anyone trying to market a product or service. This volume integrates understandable marketing concepts and techniques with useful tables, graphs, and exhibits. Three leading experts in marketing research and management offer a step-by-step guide on how to market any business. Marketing Management is divided into two sections to accommodate a wide variety of interests. The first section is an essential textbook that offers a complete overview of marketing management, and describes the steps necessary for successful company-to-customer...
Marketing Management is a valuable resource for anyone trying to market a product or service. This volume integrates understandable marketing concepts...
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cena:
329,61 |
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Marketing Challenges in Transition Economies of Europe, Baltic States and the Cis
ISBN: 9780789009616 / Angielski / Twarda / 232 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Reluctant to leave the field to economists and political scientists, scholars of business and management share their perspective on the emergence of markets and marketing systems in transition economies. They consider such aspects as foreign direct investment motives and marketing strategies in central and eastern Europe, why progress is slow in Ru
Reluctant to leave the field to economists and political scientists, scholars of business and management share their perspective on the emergence of m...
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cena:
702,94 |
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Volunteerism Marketing: New Vistas for Nonprofit and Public Sector Management
ISBN: 9780789009678 / Angielski / Twarda / 190 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Explore the personality traits, values, and characteristics to look for in volunteers Volunteerism Marketing: New Vistas for Nonprofit and Public Sector Management is an excellent research tool for volunteer organizers, academic researchers and reference librarians in the disciplines of business, education administration, health care, psychology, public administration, and sociology. This book will give you a better understanding of what kind of people to look for when seeking volunteers in hospitals, hospices, for organ donation, and for public education. Through studies and tests...
Explore the personality traits, values, and characteristics to look for in volunteers Volunteerism Marketing: New Vistas for Nonprofit and ...
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cena:
436,25 |
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Marketing Challenges in Transition Economies of Europe, Baltic States and the Cis
ISBN: 9780789009791 / Angielski / Miękka / 236 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS is a collection of conceptual and empirical articles on the developments of markets, marketing orientation, and marketing strategy in the transition economies of Eastern and Central Europe, the Baltic States, and the CIS. This unique book includes conceptual frameworks and research studies that will illuminate topics, such as marketing institutional development, marketing orientation, and foreign direct investment to help you gain a better understanding of the current and future roles of marketing in transition...
Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS is a collection of conceptual and empirical articles on the developm...
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cena:
266,58 |
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Volunteerism Marketing: New Vistas for Nonprofit and Public Sector Management
ISBN: 9780789009852 / Angielski / Miękka / 190 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Volunteerism Marketing: New Vistas for Nonprofit and Public Sector Management is an excellent research tool for volunteer organizers and for academic researchers and reference librarians in the disciplines of business, education administration, health care, psychology, public administration, and sociology. You will gain a better understanding of what kind of people to look for when seeking volunteers in hospitals, hospices, for organ donation, and public education. Through studies and tests such as the Myers-Briggs Type Indicator, Volunteerism Marketing explores the differing personality...
Volunteerism Marketing: New Vistas for Nonprofit and Public Sector Management is an excellent research tool for volunteer organizers and for academic ...
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cena:
213,26 |
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Marketing Management : Text and Cases
ISBN: 9780789012333 / Angielski / Twarda / 392 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Marketing Management is a valuable resource for anyone trying to market a product or service. This volume integrates understandable marketing concepts and techniques with useful tables, graphs, and exhibits. Three leading experts in marketing research and management offer a step-by-step guide on how to market any business. Marketing Management is divided into two sections to accommodate a wide variety of interests. The first section is an essential textbook that offers a complete overview of marketing management, and describes the steps necessary for successful company-to-customer...
Marketing Management is a valuable resource for anyone trying to market a product or service. This volume integrates understandable marketing concepts...
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cena:
702,94 |
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Marketing Communications for Local Nonprofit Organizations : Targets and Tools
ISBN: 9780789017031 / Angielski / Miękka / 280 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Help your nonprofit organization keep up with the competition As the competition for funding among nonprofit organizations becomes more intense, so does the need to develop survival strategies that focus limited resources in the most effective ways. Marketing Communications for Local Nonprofit Organizations: Targets and Tools presents proven methods for effectively reaching the target markets essential to your organization's future. This practical guidebook is divided into two easy-to-use sections: Targets details how to develop employees and volunteers, form alliances with for-profit...
Help your nonprofit organization keep up with the competition As the competition for funding among nonprofit organizations becomes more intense, so d...
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cena:
203,56 |
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Marketing Your Business: A Guide to Developing a Strategic Marketing Plan
ISBN: 9780789017703 / Angielski / Miękka / 332 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This single volume provides a steop-by-step process (with short, clear examples) of how to develop a custom plan to fit any business. In addition, it defines all of the business terms you'll find inside and lists additional resources to draw upon.
This single volume provides a steop-by-step process (with short, clear examples) of how to develop a custom plan to fit any business. In addition, it ...
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cena:
252,04 |
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Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms, Third Edition
ISBN: 9780789021564 / Angielski / Twarda / 260 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Weinstein (marketing, Nova Southeastern U.), writing for marketing and business practitioners, introduces a process for introducing targeted business segmentation planning and methodologies into business firms. He has revised the new edition of the text to focus solely on the segmentation challenges
Weinstein (marketing, Nova Southeastern U.), writing for marketing and business practitioners, introduces a process for introducing targeted business ...
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cena:
775,66 |
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Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms, Third Edition
ISBN: 9780789021571 / Angielski / Miękka / 260 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Develop a successful strategy for segmenting high-tech and industrial markets
Whether it's due to a lack of focus, lack of time, or just bad planning, most companies fall short of the mark in their target marketing. The Handbook of Market Segmentation, 3rd Edition: Strategic Target Marketing for Business and Technology Firms is a practical, how-to guide to what marketers need to know about defining, segmenting, and targeting business markets: assessing customer needs; gauging the competition; designing winning strategies; and maximizing corporate resources. The latest edition of this... Develop a successful strategy for segmenting high-tech and industrial markets
Whether it's due to a lack of focus, lack of time, or just bad pla... |
cena:
242,34 |
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Segmentation Strategies for Hospitality Managers : Target Marketing for Competitive Advantage
ISBN: 9780789022165 / Angielski / Twarda / 236 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Effective market segmentation approaches can show a company which customer group is most profitable and how to best serve their needs. Segmentation Strategies for Hospitality Managers: Target Marketing for Competitive Advantage is a marketing primer whose time has come, teaching segmentation approaches that can make a difference where it really counts--the bottom line. Introductory to intermediate level hospitality managers and students are provided with easy-to-follow explanations and effective learning exercises that will help them grasp segmentation concepts and strategies quickly. Unlike...
Effective market segmentation approaches can show a company which customer group is most profitable and how to best serve their needs. Segmentation St...
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cena:
702,94 |
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Segmentation Strategies for Hospitality Managers: Target Marketing for Competitive Advantage
ISBN: 9780789022172 / Angielski / Miękka / 252 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Get the competitive edge in a fierce market
Effective market segmentation approaches can show a company which customer group is most profitable and how to best serve their needs. Segmentation Strategies for Hospitality Managers: Target Marketing for Competitive Advantage is a marketing primer whose time has come, teaching segmentation approaches that can make a difference where it really counts--the bottom line. Introductory to intermediate level hospitality managers and students are provided with easy-to-follow explanations and effective learning exercises that will help them... Get the competitive edge in a fierce market
Effective market segmentation approaches can show a company which customer group is most profi... |
cena:
285,98 |
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Marketing Planning Guide
ISBN: 9780789023377 / Angielski / Twarda / 380 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. THE CLASSIC guide to develop a marketing plan--completely updated
The newly revised Marketing Planning Guide, Third Edition is the step-by-step guide that gives you the tools to prepare an effective marketing plan for a company, product, or service. With over 50 pages of updated material, this classic textbook has the solid foundation of knowledge and philosophy of the previous editions while adding essential new information on Internet marketing, business ethics, and an illustrative sample business plan. Worksheets at the end of each chapter guide you in creating your own... THE CLASSIC guide to develop a marketing plan--completely updated
The newly revised Marketing Planning Guide, Third Edition is the step-b... |
cena:
654,47 |
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