ISBN-13: 9780789009616 / Angielski / Twarda / 2000 / 232 str.
ISBN-13: 9780789009616 / Angielski / Twarda / 2000 / 232 str.
Reluctant to leave the field to economists and political scientists, scholars of business and management share their perspective on the emergence of markets and marketing systems in transition economies. They consider such aspects as foreign direct investment motives and marketing strategies in central and eastern Europe, why progress is slow in Ru