Pharmaceutical Marketing in the 21st Century helps professionals in the pharmaceutical field anticipate and prepare for market changes and advances, and it guides them in adjusting their marketing strategies to remain competitive in the coming era. Ideal for product managers, planners, and strategists, this book puts the past twenty years of pharmacy into perspective and uses it as a basis for predicting the next twenty years. Internationally relevant, this book is now available in Japanese Distinguished contributors provide a formal conjecture on the nature of various aspects of...
Pharmaceutical Marketing in the 21st Century helps professionals in the pharmaceutical field anticipate and prepare for market changes and advances, a...
Sixteen chapters by researchers in academia and industry identify the principles of marketing pharmaceutical products, describe the environmental factors influencing their application, and examine the implementation of these principles in actual practice. Marketing elements like pricing, research and development, promotion, place factors, and the c
Sixteen chapters by researchers in academia and industry identify the principles of marketing pharmaceutical products, describe the environmental fact...
Bonnie Highsmith Taylor Mickey C. Smith Eugene Mick Kolassa
Written by leading authorities in the field, Pharmaceutical Marketing: Principles, Environment, and Practice is the fifth book on the subject that Dr. Mickey Smith has produced. In this extraordinary volume, he and his co-authors examine the principles of marketing pharmaceuticals, describe the environmental factors that affect their application, and show how these principles can be applied in response to those factors in practice. This well-referenced book explores pricing, research and development, promotion, place factors, the channel system, and more.To view an excerpt online, find the...
Written by leading authorities in the field, Pharmaceutical Marketing: Principles, Environment, and Practice is the fifth book on the subject that Dr....
In the second half of the twentieth century, 20 percent (10,000) of all retail druggists were Rexall druggists. Now there are none, and this book explains why The Rexall Story: A History of Genius and Neglect shows how a brilliant and successful business/pharmacy venture was allowed to fail through carelessness and an inattention to the original formula of the company. From the celebrated genius of Louis Liggett--who started United Drug in 1903--to the business's demise nearly 75 years later, this significant text will provide you with new insight into the pharmacy industry. With...
In the second half of the twentieth century, 20 percent (10,000) of all retail druggists were Rexall druggists. Now there are none, and this book expl...
Learn how international governments have committed themselves to improving access to quality health care International Drug Regulatory Mechanisms explores the environment, organization, structure, functioning, and finance of health systems and pharmaceutical markets in 19 countries. Local experts describe each country's experiences with and lessons learned from the regulation of pharmaceutical products. This book will help government officials, pharmacy educators, and pharmaceutical industry leaders from around the globe identify and develop successful methods for controlling pharmaceutical...
Learn how international governments have committed themselves to improving access to quality health care International Drug Regulatory Mechanisms exp...
In a dozen comprehensive chapters, the author highlights the economic, social, and legal aspects of marketing pharmaceutical products, examines the consumers and prescribers, and explores successful marketing, pricing, and distributions strategies. Pharmaceutical Products Press is an imprint of Hawo
In a dozen comprehensive chapters, the author highlights the economic, social, and legal aspects of marketing pharmaceutical products, examines the co...
Social and Behavioral Aspects of Pharmaceutical Care takes known social and behavioral science principles and applies them to pharmacy practice. This allows readers who are training to deliver or already delivering pharmaceutical care to enhance their communication, counseling, and patient education skills. While working through this superb text, students and practitioners will develop optimal skills as problemsolvers, therapeutic consultants, patient educators, and counselors as they learn how to enhance patient compliance, negate stigma, and help patients become more comfortable with their...
Social and Behavioral Aspects of Pharmaceutical Care takes known social and behavioral science principles and applies them to pharmacy practice. This ...
Dr. Mickey Smith, Barnard Distinguished Professor Emeritus at the University of Mississippi, is the author of a new book, "How Fibber McGee and Molly Won World War II. This entertaining essay combies serious subjects and comedy in chronicling a very specialperiod inthe broadcast life of one of Radios most popular and best-loved series. In the book Smith describes how the special combinatio of the stars themselves, a writing genius, and the "perfect" sponsor, produced a one-of-a-kind program melding laughs and patriotim during ne of Americas drkest hours. Jim and Marian Jordan somehow hooked...
Dr. Mickey Smith, Barnard Distinguished Professor Emeritus at the University of Mississippi, is the author of a new book, "How Fibber McGee and Molly ...
