Pharmaceutical Markeing: Strategy and Cases

ISBN-13: 9780866568616 / Angielski / Twarda / 1991 / 440 str.

Mickey C. Smith

Opis

In a dozen comprehensive chapters, the author highlights the economic, social, and legal aspects of marketing pharmaceutical products, examines the consumers and prescribers, and explores successful marketing, pricing, and distributions strategies. Pharmaceutical Products Press is an imprint of Hawo

Spis treści

Contents
Definitions and Approaches to Pharmaceutical Marketing

• The Environment of Pharmaceutical Marketing
• The Pharmaceutical Industry: Institutions and Characteristics
• The Customers
• Strategy Development in Pharmaceutical Marketing
• Corporate and Competitive Analysis
• Pricing Strategy
• Distribution
• Product
• Promotion
• Strategic Marketing in the 21st Century: Futuribles
• Index

O autorze

Smith, Mickey C.