ilość książek w kategorii: 4300
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Public Relations Research
ISBN: 9780275928711 / Angielski / Twarda / 294 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Designed to meet the needs of both the public relations education and public relations practitioner communities, this comprehensive text explores the types of research most used in public relations practice. The first introductory-level volume to treat the subject in depth, Public Relations Research, provides a theoretical framework for reader application; defines the knowledge necessary for public relations research; elaborates upon informal and formal research methods; describes the techniques involved and provides models for subsequent use. Following an introductory chapter that redefines...
Designed to meet the needs of both the public relations education and public relations practitioner communities, this comprehensive text explores the ...
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cena:
175,23 |
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No More Teams: Mastering the Dynamics of Creative Collaboration
ISBN: 9780385476034 / Angielski / Miękka / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. For organizations that care about innovation, individual creativity isn't enough anymore -- peopleneed to be in creative, collaborativerelationships. But without the knowledge and tools forbuilding these relationships, innovation expert MichaelSchrage argues, one will not be successful in theoffices of today and even less so in the"virtual" offices of tomorrow. No MoreTeams gives readers the tools andtechniques to go beyond the lazy cliches of"teamwork" to the practical benefits ofcollaboration. When Schrage studied the world's greatestcollaborations -- including Wozniak and Jobs,...
For organizations that care about innovation, individual creativity isn't enough anymore -- peopleneed to be in creative, collaborativerelationships. ...
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cena:
73,22 |
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Warfighting
ISBN: 9780385478342 / Angielski / Miękka / 128 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Warfighting is an authentic American philosophy of action that will thrill the millions of fans of SunTzu's The Art of War and Musashi's T he Book of Five Rings. This modern classic of strategy and philosophy is the quintessential guide to prevailing in competitive situations, be it war, work, play, or daily living. Sometimes life is war and sometimes business is war and sometimes you need to call in the Marines. Over the past two hundred years, the Marines have developed a reputation for getting the job done-fearlessly, boldly, and taking no prisoners. What better...
Warfighting is an authentic American philosophy of action that will thrill the millions of fans of SunTzu's The Art of War and Musashi's...
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cena:
77,07 |
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The Craft of Editing: A Guide for Managers, Scientists, and Engineers
ISBN: 9780387989648 / Angielski / Miękka / 160 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. You are a hired gun of sorts: a manager, scientist, or en gineer called upon to edit a document. Perhaps you are overseeing a long report or thesis, reviewing a journal article, or providing comments on a proposal. For the document before you, what changes do you suggest? How do you clearly and efficiently communicate those changes to the author? How do you convince the author and the other editors that those changes are needed? The answers to these questions define how you edit someone's writing. In business, engineering, and science, the process of editing causes much strife. In fact, my...
You are a hired gun of sorts: a manager, scientist, or en gineer called upon to edit a document. Perhaps you are overseeing a long report or thesis, r...
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cena:
132,80 |
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Guerrilla Marketing Excellence: The 50 Golden Rules for Small-Business Success
ISBN: 9780395608449 / Angielski / Miękka / 224 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. From the author of the best-selling Guerrilla Marketing series, here is the received wisdom by the 'guerrilla guru' Jay Conrad Levinson in the form of 50 basic truths that can make or break your company. This newest addition takes the reader a step beyond do-it-yourself marketing guides and explains how to do it with excellence.
From the author of the best-selling Guerrilla Marketing series, here is the received wisdom by the 'guerrilla guru' Jay Conrad Levinson in the form of...
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cena:
73,17 |
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Key Issues in Organizational Communication
ISBN: 9780415260930 / Angielski / Miękka / 320 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. It is often said that the practice of management is in crisis, and that managers are now finding it harder than ever to develop strategies which withstand the shocks of the marketplace. This illuminating book cuts through these conflicting issues to show how organizational communication plays a vital role in confronting uncertainty. Arguing that many managers fail to adequately consider the communication consequences of the decision making process and its impact on organizational effectiveness, Hargie and Tourish present here numerous organizational communication insights,... It is often said that the practice of management is in crisis, and that managers are now finding it harder than ever to develop strategies which wi... |
cena:
269,33 |
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Key Issues in Organizational Communication
ISBN: 9780415260947 / Angielski / Twarda / 320 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. It is often said that the practice of management is in crisis, and that managers are now finding it harder than ever to develop strategies which withstand the shocks of the marketplace. This illuminating book cuts through these conflicting issues to show how organizational communication plays a vital role in confronting uncertainty. Arguing that many managers fail to adequately consider the communication consequences of the decision making process and its impact on organizational effectiveness, Hargie and Tourish present here numerous organizational communication insights,... It is often said that the practice of management is in crisis, and that managers are now finding it harder than ever to develop strategies which wi... |
cena:
979,55 |
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Corporate and Organizational Identities: Integrating Strategy, Marketing, Communication and Organizational Perspective
ISBN: 9780415282055 / Angielski / Miękka / 224 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This volume is devoted to an issue of increasing importance in management theory and practice - organizational identity. The concept of organizational identity has received attention in many disciplines such as strategic management, marketing, communication and public relations, and organization theory. In practice a number of consultancy firms have specialized in identity management, while a number of academic conferences with a special focus on identity has developed. As globalization of business and organizations of all kinds become the norm rather than the exception, issues of collective...
This volume is devoted to an issue of increasing importance in management theory and practice - organizational identity. The concept of organizational...
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cena:
279,12 |
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Industrial Relations in Korea: Diversity and Dynamism of Korean Enterprise Unions from a Comparative Perspective
ISBN: 9780415363679 / Angielski / Twarda / 176 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A key factor in Korea's economic success is the nature of industrial relations in Korean business and industry. Joo-Yeon Jeong presents a comprehensive survey of the current state of industrial relations in Korea. He shows how union membership has changed over recent decades, and how the focus of bargaining has widened from purely financial considerations to include a much wider range of issues including, principally, issues related to job security. In addition, the book considers the role of government in shaping the legal and institutional environment, and of employers, who have taken a...
A key factor in Korea's economic success is the nature of industrial relations in Korean business and industry. Joo-Yeon Jeong presents a comprehensiv...
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cena:
759,15 |
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Global Technology and Corporate Crisis: Strategies, Planning and Communication in the Information Age
ISBN: 9780415365970 / Angielski / Miękka / 202 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Accelerating global change is generating a volatile, shifting and potent array of risks and threats for business and corporate management. If business is to survive and recover, the authors argue that a major shift is needed that embraces corporate culture, operational planning and the key role of communication in the information revolution. This innovative text meets this challenge head on. It includes informed insights into the implications for strategic planning, management and communications handling for companies facing serious issues and crisis situations in tomorrow s corporate... Accelerating global change is generating a volatile, shifting and potent array of risks and threats for business and corporate management. If busin... |
cena:
166,48 |
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Critical Corporate Communications: A Best Practice Blueprint
ISBN: 9780470847633 / Angielski / Miękka / 192 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Critical Corporate Communications: A Best Practice Blueprint
Naomi Langford-Wood and Brian Salter A good flow of information is essential to all businesses that succeed. The latest Fast Track title is a practical and comprehensive guide to getting the very best out of your corporate communications. It deals with all the different methods of internal and external corporate communication available - letters, fax, email, text, WAP, internet, telephone, face-to-face, and even body language and other non-verbal signals - and shows how best to utilise them within your organisation. Best... Critical Corporate Communications: A Best Practice Blueprint
Naomi Langford-Wood and Brian Salter A good flow of information is essential ... |
cena:
216,48 |
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The Perfect Cover Letter
ISBN: 9780471473749 / Angielski / Miękka / 224 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Write the perfect cover letter every time
With fewer job opportunities and more applicants, just being qualified isn't enough to get the job you want. So how can you separate yourself from the pack? With the perfect cover letter, of course With so much riding on it, a cover letter that attracts-and holds-the attention of your prospective employer is essential. This practical how-to manual shows you step by step how to create highly effective letters designed to get the interview you want. The Perfect Cover Letter, Third Edition is an indispensable guide that covers... Write the perfect cover letter every time
With fewer job opportunities and more applicants, just being qualified isn't enough to get the... |
cena:
115,61 |
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How to Write Winning Proposals for Your Company or Client
ISBN: 9780471529484 / Angielski / Miękka / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Among these outstanding writers/presenters are: Don Kracke, an advertising and marketing executive whose private sector proposals have resulted in millions of dollars of business from more than 30 major U.S.
Among these outstanding writers/presenters are: Don Kracke, an advertising and marketing executive whose private sector proposals have resulted in mil...
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cena:
211,94 |
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Speak and Get Results: Complete Guide to Speeches & Presentations Work Bus
ISBN: 9780671893163 / Angielski / Miękka / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Newly revised and updated, this work offers techniques for developing a personal speaking style and maintaining that style under conditions that can fluster even experienced speakers. She helps readers find their goal, and reach it by simplifying posture, gestures and movements and projecting energy and authority with eye contact and a strong voice.
Newly revised and updated, this work offers techniques for developing a personal speaking style and maintaining that style under conditions that can f...
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cena:
65,32 |
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The Copy Editing and Headline Handbook
ISBN: 9780738204598 / Angielski / Miękka / 320 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Whether editing on a computer or on the printed page, for a newspaper or for a magazine, Ellis shows how to clean, organize, and proof copy like a pro. Special sections focus on libel, captions, forbidden words, job hazards, and head counts.
Whether editing on a computer or on the printed page, for a newspaper or for a magazine, Ellis shows how to clean, organize, and proof copy like a pro...
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cena:
124,93 |
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The Invisible Powers: The Language of Business
ISBN: 9780739100738 / Angielski / Twarda / 348 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In this wide-ranging and original book, John J. Clancy examines the history and current state of corporate America from a new perspective, looking at business not as a matter of economics, marketing, and management, but as a cultural artifact. The Invisible Powers examines language, imagery, values, and deeply held beliefs and the impact they all have in determining the role business plays in society. Drawing from the writings and speeches of some of the most influential business leaders of the past two hundred years--Frederick Taylor, Henry Ford, Jay Gould, and Lee Iacocca, among...
In this wide-ranging and original book, John J. Clancy examines the history and current state of corporate America from a new perspective, looking at ...
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cena:
484,88 |
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Buck Up, Suck Up . . . and Come Back When You Foul Up: 12 Winning Secrets from the War Room
ISBN: 9780743234481 / Angielski / Miękka / 224 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The political strategists who directed the Clinton campaign's War Room reveal the lessons and secrets from their hard-fought battles -- and how to use these highly effective strategies for success in business and everyday life.
James Carville and Paul Begala have waged political war all across America and on three continents. They've won some of the most spectacular political victories of the twentieth century and lost a few campaigns too. Along the way, they've learned a few lessons. Some sound simple, like "Never Quit," some comic, like "Kiss Ass," and some are more complicated... The political strategists who directed the Clinton campaign's War Room reveal the lessons and secrets from their hard-fought battles -- and how to ...
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cena:
65,47 |
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E-Writing: 21st-Century Tools for Effective Communication
ISBN: 9780743412582 / Angielski / Miękka / 400 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Are you guilty of e-mail "trigger finger"? Do you constantly "cc" people you never even see? What are today's rules for conducting business over the Internet? Now, The Elements of Style meets "the Miss Manners of memos" in the ultimate writing guide for the digital age.
In an era when written communication in the workplace is more crucial than ever, at a time when many professionals all but completely eschew face-to-face dealings, E-writing is poised to become the new bible of business writing. Accessible and inviting, this Web-savvy "how-to" book promises to transform... Are you guilty of e-mail "trigger finger"? Do you constantly "cc" people you never even see? What are today's rules for conducting business over the I...
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cena:
96,30 |
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Be Heard Now!: End Your Fear of Public Speaking Forever
ISBN: 9780767902960 / Angielski / Miękka / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. As followers of Lee Glickstein's popular seminars attest, effective public speaking isn't the result of being over-prepared or having a slick delivery. It's actually a creative, interactive process relying on the speaker's natural presence and willingness to be "in the moment." Now Glickstein shares his dramatically successful "transformational speaking" approach, showing that the key to successful public speaking lies in spiritual principles that emphasize self-realization and authenticity. Be Heard Now teaches you how to: Heal your "inner speaker" and overcome your fear of...
As followers of Lee Glickstein's popular seminars attest, effective public speaking isn't the result of being over-prepared or having a slick delivery...
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cena:
73,22 |
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The Top Ten Mistakes Salespeople Make and How to Avoid Them
ISBN: 9780785287803 / Angielski / Miękka / 224 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Todd Duncan's revolutionary approach to selling yourself as well as the product has become an inspiration for tens of thousands of salespeople around the world. In "The Top Ten Mistakes Salespeople Make and How to Avoid Them," he focuses his expertise on the most common and destructive blunders salespeople make and how you can prevent them. Based on thousands of interviews, years of research, and two decades of personal sales experience, this book is specifically designed to help you steer clear of the ten most fatal selling mistakes?like trying to sell before training to sell, making... Todd Duncan's revolutionary approach to selling yourself as well as the product has become an inspiration for tens of thousands of salespeople arou... |
cena:
57,76 |