Designed to meet the needs of both the public relations education and public relations practitioner communities, this comprehensive text explores the types of research most used in public relations practice. The first introductory-level volume to treat the subject in depth, Public Relations Research, provides a theoretical framework for reader application; defines the knowledge necessary for public relations research; elaborates upon informal and formal research methods; describes the techniques involved and provides models for subsequent use. Following an introductory chapter that redefines...