Guerrilla Marketing Excellence: The 50 Golden Rules for Small-Business Success

ISBN-13: 9780395608449 / Angielski / Miękka / 1993 / 224 str.

Jay Conrad Levinson

Opis

From the author of the best-selling Guerrilla Marketing series, here is the received wisdom by the 'guerrilla guru' Jay Conrad Levinson in the form of 50 basic truths that can make or break your company. This newest addition takes the reader a step beyond do-it-yourself marketing guides and explains how to do it with excellence.