Global Technology and Corporate Crisis: Strategies, Planning and Communication in the Information Age

ISBN-13: 9780415365970 / Angielski / Miękka / 2005 / 202 str.

Simon Moore; Michael Seymour

Opis

Accelerating global change is generating a volatile, shifting and potent array of risks and threats for business and corporate management. If business is to survive and recover, the authors argue that a major shift is needed that embraces corporate culture, operational planning and the key role of communication in the information revolution. This innovative text meets this challenge head on. It includes informed insights into the implications for strategic planning, management and communications handling for companies facing serious issues and crisis situations in tomorrow s corporate world. With a wide-ranging review of the information and communications revolution, and a forecast of future parameters for planning and execution of crisis management, this book will be invaluable reading for all those involved in the strategic management of technology and corporate communications."

Recenzje

'It's a must read for anyone who realises the critical importance and the power of corporate reputation and who understands how a mismanaged crisis can destroy that reputation.' - Martin Langford, MD, Kissmann Langford

Spis treści

Acknowledgements.  Preface.  Part 1: Shocks and The System  1. The Change  2. ‘Cobra Technology’  3. The Future for Public Opinion – ‘An Imitation of Closeness’  4. The Fragile Corporation  Part 2: Organizing For Crisis  5. Descent into the Maelstrom  6. Learning Conversational Transparency  7. Devolution and Fission  Conclusion  Afterwords  Bibliography  Index