Critical Corporate Communications: A Best Practice Blueprint

ISBN-13: 9780470847633 / Angielski / Miękka / 2003 / 192 str.

Naomi Langford-Wood; Brian Salter

Opis

Critical Corporate Communications: A Best Practice Blueprint
Naomi Langford-Wood and Brian Salter
A good flow of information is essential to all businesses that succeed. The latest Fast Track title is a practical and comprehensive guide to getting the very best out of your corporate communications. It deals with all the different methods of internal and external corporate communication available - letters, fax, email, text, WAP, internet, telephone, face-to-face, and even body language and other non-verbal signals - and shows how best to utilise them within your organisation. Best practice examples are given as well as advice for implementation via a communications audit.
Author:
Naomi is an entrepreneur and professional business writer; Brian Salter spent many years as a professional broadcaster and presenter with the BBC, and was formerly head of communications at the Institute of Directors. They are co-founders of the Topspin Group and have co-written over 15 books.
Readership:
Mid to senior level executives in strategic, corporate communications, PR, and marketing roles; consultants, trainers, business advisers, and owner-managers of SMEs.
ISBN:0470 84763 8 208pp (pr) GBP 14.99 US 24.95 EUR 24.80 Sep 2002

Recenzje

"..advice for directors under fire..." (Kent Director, 1 July 2002) 

" this book, produced in collaboration with the CBI, is a useful beginner s guide with some sensible advice " (Management Today, January 2003)

" this book is a best practice blueprint, loaded with practical advice and case studies, mostly British " (Business Plus, February 2003)

Spis treści

Series Foreword by Digby Jones.

About the Authors.

Acknowledgements.

Introduction.

One: What′s It All About?–Communications and Language.

Mind your language.

Two: The Board.

The chairman who chose what not to communicate.

Three: Internal Communications.

Human remains.

A typical employee survey.

Strategising your communications.

Don′t shoot the messenger.

Shhh! Keep it quiet.

Causes of ineffective communications.

The cultural divide.

How good a communicator are you?

Four: SWOT Analysis.

Strengths.

Weaknesses.

Opportunities.

Threats.

Five: External Audiences.

Customers and clients.

Suppliers.

Owners and shareholders.

Corporate affairs.

Community relations.

The media.

Six: Crisis Communications.

How Camelot′s numbers finally came up.

Coping with a crisis – or a scandal.

Seven: Means of Communication.

Ways and means.

Events.

Telecommunications.

Print.

Eight: Electronic Communication.

E–mail.

Bulletin boards.

Intranets and extranets.

Nine: Communication Audits.

Extracts from communication audits 156.

Ten Sounding Off.

Index.

O autorze

Brian spent many years as a professional broadcaster and presenter with the BBC World Service and Radio 4. He was also head of communications at the Institute of Directors (IOD). Naomi is a serial entrepreneur and business writer. They are both founders of the Association of eBusiness Professionals, as well as Fellows of the Royal Society of Arts Manufacturers (RSA) and the IOD. They have co–written over 15 books and are much in demand as public speakers.

Blurb

Effective communication lies at the heart of every successful business. All good communication involves an efficient exchange of information, both internally and externally. In addition, knowing what and how to convey a message is equally important. Proliferating methods of communication, e.g. email, fax, mobile, Internet, telephone, verbal and non–verbal exchanges, widen the range of choices, and also increase the chances of choosing an inappropriate channel for getting your message across.

Real–life examples illustrate best and worst practice in communication. A communications audit is also provided, looking in detail at which forms of communication currently work, where information is drawn from and its credibility and the use of different channels. The audit will most importantly provide a benchmark for companies to calibrate their present and future success. A sample audit response is also included.

Mid– to senior level executives, owner–managers, consultants, trainers and advisers will find this an indispensable guide.