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Ogilvy on Advertising
ISBN: 9780394729039 / Angielski / Miękka / 224 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." 223 photos.
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." 223 photo...
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cena:
117,81 |
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Guerrilla Advertising
ISBN: 9780395687185 / Angielski / Miękka / 304 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Designed to promote cost-effective advertising for the small business, this guide gives instruction in staying within budgets and developing an advertising strategy.
Designed to promote cost-effective advertising for the small business, this guide gives instruction in staying within budgets and developing an advert...
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cena:
74,57 |
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Making Customer Satisfaction Happen
ISBN: 9780412589201 / Angielski / Twarda / 192 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book provides the focus for an organisation's Total Quality Management process; the achievement of world-class' customer satisfaction. The book draws exclusively from actual case studies of world leading companies.
This book provides the focus for an organisation's Total Quality Management process; the achievement of world-class' customer satisfaction. The book d...
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cena:
544,24 |
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The Consumerist Manifesto: Advertising in Postmodern Times
ISBN: 9780415046206 / Angielski / Miękka / 228 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Advertising is no longer on the defensive. It has survived the snobbery of the 50s, the conspiracy theories of the 60s and the semiology of the 70s to be embraced and apotheosised by the 80s.
The Consumerist Manifesto is the first book to examine the advertising process from within the agency itself, and from the wider perspective of advertising's dual relationship as both consumer and object, with contemporary cultural theory. Martin Davidson follows the creation of successful campaigns and explores how advertising has succeeded in setting the tone for even larger aspects of our... Advertising is no longer on the defensive. It has survived the snobbery of the 50s, the conspiracy theories of the 60s and the semiology of the 70s to...
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cena:
204,44 |
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Advertising International: The Privatisation of Public Space
ISBN: 9780415050647 / Angielski / Miękka / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The advertising industry has changed out of all recognition over the past 20 years. The map of global communications has been redrawn by a flood of mergers and takeovers, and the media industry is now dominated by a handful of transnational conglomerates. Advertising companies have diversified into television production, public relations, media buying and marketing services. In the gap created by the crisis in public service provision, advertising has stepped in, forming a network which enervates media, economies, cultures, politics and international relations.
The advertising industry has changed out of all recognition over the past 20 years. The map of global communications has been redrawn by a flood of me...
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cena:
139,60 |
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Reading Ads Socially
ISBN: 9780415053990 / Angielski / Twarda / 260 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Reading Ads Socially argues that advertisements are an ideal site for observing how the logic of the commodity form expresses itself culturally and socially. The aim is to produce a study of visual ideology which will move students to consider the deep ideological structure of ads. Though our media pundits talk endlessly about ads, media criticism of ads is usually specious and beside the point. The fixation on whether ads are deceptive or subliminal diverts us from the real material and ideological impact of ads in modern society. The material impact of ads lies in producing and reproducing...
Reading Ads Socially argues that advertisements are an ideal site for observing how the logic of the commodity form expresses itself culturally and so...
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cena:
847,88 |
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Advertising Language : A Pragmatic Approach to Advertisements in Britain and Japan
ISBN: 9780415076470 / Angielski / Twarda / 148 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This study offers an analysis of the linguistic devices that are used in advertisements, looking at the strategems which advertisers employ to gain and retain the attention of their audience. Using relevance theory as a framework, the work sets out its key aspects and applies them to the language of written advertising in Britain and Japan. Particular emphasis is placed on covert communication, puns and metaphors - the book contains a unique chapter on images of women in Japanese advertising. The text includes recent advertisements drawn from the two countries for comparison and contrast.
This study offers an analysis of the linguistic devices that are used in advertisements, looking at the strategems which advertisers employ to gain an...
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cena:
773,06 |
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Pictorial Metaphor in Advertising
ISBN: 9780415128681 / Angielski / Twarda / 248 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Over the past few decades, research on metaphor has focused almost exclusively on its verbal and cognitive dimensions. In this book, the author argues that metaphor can also occur in pictures and draws on relevant studies from various disciplines to propose a model for the identification, classification, and analysis of pictorial metaphors.
Over the past few decades, research on metaphor has focused almost exclusively on its verbal and cognitive dimensions. In this book, the author argues...
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cena:
822,94 |
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Buy This Book : Studies in Advertising and Consumption
ISBN: 9780415141314 / Angielski / Twarda / 368 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This work is a collection of writings on advertising and consumption. Contributors from the UK, continental Europe and North America consider the history, industry practices, textual strategies and public consumption of advertising and examine changes in consumer imagery and identity. Individual articels consider the development of mass consumption in Britain and America since 1945; the consumer as an imaginary subject of advertisers; Benetton's innovative and distrurbing advertising campaigns; advertising's use of nostalgia to sell products, the marketing of Latino culture in the US; safe...
This work is a collection of writings on advertising and consumption. Contributors from the UK, continental Europe and North America consider the hist...
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cena:
773,06 |
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Buy This Book: Studies in Advertising and Consumption
ISBN: 9780415141321 / Angielski / Miękka / 368 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This work is a collection of writings on advertising and consumption. Contributors from the UK, continental Europe and North America consider the history, industry practices, textual strategies and public consumption of advertising and examine changes in consumer imagery and identity. Individual articels consider the development of mass consumption in Britain and America since 1945; the consumer as an imaginary subject of advertisers; Benetton's innovative and distrurbing advertising campaigns; advertising's use of nostalgia to sell products, the marketing of Latino culture in the US; safe...
This work is a collection of writings on advertising and consumption. Contributors from the UK, continental Europe and North America consider the hist...
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cena:
204,44 |
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Relationship Marketing in Professional Services: A Study of Agency-Client Dynamics in the Advertising Sector
ISBN: 9780415146074 / Angielski / Twarda / 388 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This text is an analysis of a marketing concept that has emerged in recently - relationship marketing. In a five-year fly on the wall case study, Aino Halinen explores the relationship between a Helsinki advertising agency and its international client.This book offers an insight into the advertising and other professional service sectors and should appeal as a source book for business school academics and advanced marketing students interested in processual research.
This text is an analysis of a marketing concept that has emerged in recently - relationship marketing. In a five-year fly on the wall case study, Aino...
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cena:
997,50 |
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The Discourse of Advertising
ISBN: 9780415234542 / Angielski / Twarda / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This study explores the language of contemporary advertizing. The author argues that advertisements are always in complex interaction with the texts around them, with music and pictures, and with the people who make and experience them. This second edition addresses contemporary advertizing in the context of current changes in communication. Advertisements span a range of mediums from billboards to email and the book analyzes their social functions and effects on the individual.
This study explores the language of contemporary advertizing. The author argues that advertisements are always in complex interaction with the texts a...
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cena:
773,06 |
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The Discourse of Advertising
ISBN: 9780415234559 / Angielski / Miękka / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Discourse of Advertising explores the language of contemporary advertising. Cook argues that advertisements are always in complex interaction with the texts around them, with music and pictures, and with the people who make and experience them. This second edition addresses contemporary advertising in the context of current changes in communication. Advertisements span a range of mediums from billboards to email and the author sensitively analyses their social functions and effects on the individual. New advertisements include those for Barnardos and the Royal Navy, Philips, Wonderbra and...
The Discourse of Advertising explores the language of contemporary advertising. Cook argues that advertisements are always in complex interaction with...
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cena:
209,42 |
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Advertising Myths: The Strange Half-Lives of Images and Commodities
ISBN: 9780415281737 / Angielski / Twarda / 168 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Advertising is often portrayed negatively, as corrupting a mythically pure relationship between people and things. In Advertising Myths Anne Cronin argues that it is better understood as a 'matrix of transformation' that performs divisions in the social order and arranges classificatory regimes. Focusing on consumption controversies, Cronin contends that advertising is constituted of 'circuits of belief' that flow between practitioners, clients, regulators, consumers and academics. Controversies such as those over tobacco and alcohol advertising, she argues, distil these beliefs and...
Advertising is often portrayed negatively, as corrupting a mythically pure relationship between people and things. In Advertising Myths Anne ...
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cena:
773,06 |
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Advertising Myths: The Strange Half-Lives of Images and Commodities
ISBN: 9780415281744 / Angielski / Miękka / 168 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Advertising is often portrayed negatively, as corrupting a mythically pure relationship between people and things. In Advertising Myths, Anne Cronin argues that it is better understood as a matrix of transformation that performs divisions in the social order and arranges classificatory regimes. Focusing on consumption controversies, Cronin contends that advertising is constituted of circuits of belief that flow between practitioners, clients, regulators, consumers and academics. Controversies such as those over tobacco and alcohol advertising, she argues, distil these beliefs and articulate...
Advertising is often portrayed negatively, as corrupting a mythically pure relationship between people and things. In Advertising Myths, Anne Cronin a...
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cena:
234,36 |
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Persuasion in Advertising
ISBN: 9780415322232 / Angielski / Twarda / 220 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Effective advertising is, almost always, persuasive advertising. And while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This exciting new book seeks to explain the precise ways in which advertising successfully persuades consumers, setting out the strategies for advertisers to adopt and illustrating the theories at work. Offering not only a conceptual and theoretical grounding in persuasive techniques, Persuasion in Advertising also provides concrete empirical research that is uniquely incorporated into a marketing...
Effective advertising is, almost always, persuasive advertising. And while not all advertising seeks to persuade, in a competitive situation those who...
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cena:
997,50 |
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Persuasion in Advertising
ISBN: 9780415322249 / Angielski / Miękka / 232 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This exciting new book seeks to explain the precise ways in which advertising successfully persuades consumers, setting out the strategies for advertisers to adopt and illustrating the theories at work. Offering not only a conceptual and theoretical grounding in persuasive techniques, this book also provides concrete empirical research that is uniquely incorporated into a marketing textbook...Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those ... |
cena:
274,26 |
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The Codes of Advertising: Fetishism and the Political Economy of Meaning in the Consumer Society
ISBN: 9780415903530 / Angielski / Miękka / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This work analyses the role that advertising plays in the cultural economy of modern society, from both cultural and economic perspectives.
This work analyses the role that advertising plays in the cultural economy of modern society, from both cultural and economic perspectives.
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cena:
199,45 |
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Inarticulate Longings: The Ladies' Home Journal, Gender, and the Promises of Consumer Culture
ISBN: 9780415911573 / Angielski / Miękka / 290 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Inarticulate Longings explores the contradictions of a social agenda for women that promoted both traditional roles and the promises of a growing consumer culture by examining the advertising industry in the early 20th century.
Inarticulate Longings explores the contradictions of a social agenda for women that promoted both traditional roles and the promises of a gro...
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cena:
204,44 |
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Buyways : Billboards, Automobiles, and the American Landscape
ISBN: 9780415934558 / Angielski / Miękka / 336 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In Buyways, Catherine Gudis focuses on the development of the outdoor advertising industry in twentieth century America, and its role in the commodification of the landscape. She investigates how the industry was instrumental in the growth of mobile consumption, arguing that outdoor advertisers provided the structure for what she terms 'the architecture of speed.' Throughout, she interweaves analyses of gender and consumption, the corporatization of American culture, the increasing rationalization of marketing/advertising, and the growth of suburbs and strips. Ultimately, she aims to explain...
In Buyways, Catherine Gudis focuses on the development of the outdoor advertising industry in twentieth century America, and its role in the commodifi...
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cena:
254,31 |
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