Reading Ads Socially argues that advertisements are an ideal site for observing how the logic of the commodity form expresses itself culturally and socially. The aim is to produce a study of visual ideology which will move students to consider the deep ideological structure of ads. Though our media pundits talk endlessly about ads, media criticism of ads is usually specious and beside the point. The fixation on whether ads are deceptive or subliminal diverts us from the real material and ideological impact of ads in modern society. The material impact of ads lies in producing and reproducing...
Reading Ads Socially argues that advertisements are an ideal site for observing how the logic of the commodity form expresses itself culturally and so...
Taking the Nike swoosh logo as a point of departure, this study examines how an advertising image works, exposing the psychology, sociology, and culture behind it. The authors describe and deconstruct the themes and structures of Nike advertising, and explore the logic of the sign economy.
Taking the Nike swoosh logo as a point of departure, this study examines how an advertising image works, exposing the psychology, sociology, and cultu...
With medical information doubling every three and half years, life spans of 110 to 125 years may soon be a reality. Physicians Ronald Klatz and Robert Goldman, pioneers in this brave new world of anti-aging medicine, combine cutting-edge research, and the latest medical breakthroughs on longevity, with practical ways for integrating this information into readers' daily lives - how they can live longer, better, and healthier - to create the most comprehensive book on life extension in print today.
With medical information doubling every three and half years, life spans of 110 to 125 years may soon be a reality. Physicians Ronald Klatz and Robert...
Research activity on intermediate filaments (IF) has increased dramatically over the past decade. For the most part, this surge of interest is due to their identification as ubiquitous constituents of the cytoskeleton and karyoskeleton (nuclear matrix) of eukaryotic cells and the fact that we know very little regarding their functions. In sharp contrast to the other major cytoskeletal systems, microfilaments and microtubules, IF exhibit a high degree of heterogeneity with regard to their protein subunit composition. Indeed, one can only marvel at the number of different IF polypeptides, their...
Research activity on intermediate filaments (IF) has increased dramatically over the past decade. For the most part, this surge of interest is due to ...
