The Discourse of Advertising

ISBN-13: 9780415234542 / Angielski / Twarda / 2001 / 272 str.

Guy Cook; Guy Cook

Opis

This study explores the language of contemporary advertizing. The author argues that advertisements are always in complex interaction with the texts around them, with music and pictures, and with the people who make and experience them. This second edition addresses contemporary advertizing in the context of current changes in communication. Advertisements span a range of mediums from billboards to email and the book analyzes their social functions and effects on the individual.

Spis treści

Contents List Chapter One. Introduction: The Genre of the Advertisement Chapter Two. Substance and Surroundings Chapter Three. Pictures, Music, Speech and Writing Chapter Four. Language and Paralanguage Chapter Five. Words and Phrases Chapter Six. Prosody Parallelism Poetry Chapter Seven. Connected Text Chapter Eight. Narrative Voices Chapter Nine. Ways of Hearing Chapter Ten. Conclusion: The Genre of Advertisement

O autorze

Guy Cook