This study explores the language of contemporary advertizing. The author argues that advertisements are always in complex interaction with the texts around them, with music and pictures, and with the people who make and experience them. This second edition addresses contemporary advertizing in the context of current changes in communication. Advertisements span a range of mediums from billboards to email and the book analyzes their social functions and effects on the individual.
This study explores the language of contemporary advertizing. The author argues that advertisements are always in complex interaction with the texts a...
The Discourse of Advertising explores the language of contemporary advertising. Cook argues that advertisements are always in complex interaction with the texts around them, with music and pictures, and with the people who make and experience them. This second edition addresses contemporary advertising in the context of current changes in communication. Advertisements span a range of mediums from billboards to email and the author sensitively analyses their social functions and effects on the individual. New advertisements include those for Barnardos and the Royal Navy, Philips, Wonderbra and...
The Discourse of Advertising explores the language of contemporary advertising. Cook argues that advertisements are always in complex interaction with...
The GM debate is as much a war of words as of facts. Food and farming are being changed forever - yet whether for good or bad is the subject of an increasingly bitter argument. Those promoting GM have mounted an intense campaign, characterising their opponents as terrorists and Luddites, governed by ignorance, irrationality and hysteria. Yet public opinion remains unconvinced and antagonistic. As the argument intensifies and the voices on all sides get louder, Genetically Modified Language cuts through the confusion and controversy to the issues and ideology at the heart of the...
The GM debate is as much a war of words as of facts. Food and farming are being changed forever - yet whether for good or bad is the subject of an inc...
The GM debate is a war of words, which will be won as much by persuasive argument, as by action in the lab, field or supermarket. As the argument intensifies and the voices on all sides get louder, "Genetically Modified Language" cuts through the confusion and controversy to unpick the issues and ideology at the heart of the debate. Examining the particular discourses of the key players in the arena, from the media to politicians, NGOs to Biotech corporations and research scientists to farmers, Guy Cook presents a critical analysis of the language of the GM debate, and how it influences...
The GM debate is a war of words, which will be won as much by persuasive argument, as by action in the lab, field or supermarket. As the argument inte...
