This work is a collection of writings on advertising and consumption. Contributors from the UK, continental Europe and North America consider the history, industry practices, textual strategies and public consumption of advertising and examine changes in consumer imagery and identity. Individual articels consider the development of mass consumption in Britain and America since 1945; the consumer as an imaginary subject of advertisers; Benetton's innovative and distrurbing advertising campaigns; advertising's use of nostalgia to sell products, the marketing of Latino culture in the US; safe...
This work is a collection of writings on advertising and consumption. Contributors from the UK, continental Europe and North America consider the hist...
This work is a collection of writings on advertising and consumption. Contributors from the UK, continental Europe and North America consider the history, industry practices, textual strategies and public consumption of advertising and examine changes in consumer imagery and identity. Individual articels consider the development of mass consumption in Britain and America since 1945; the consumer as an imaginary subject of advertisers; Benetton's innovative and distrurbing advertising campaigns; advertising's use of nostalgia to sell products, the marketing of Latino culture in the US; safe...
This work is a collection of writings on advertising and consumption. Contributors from the UK, continental Europe and North America consider the hist...
Advertising, once seen as the official art of capitalist society is an increasingly commonplace component of a characteristically promotional culture. This book explores and evaluates this transition with an introduction to advertising for the contemporary
Advertising, once seen as the official art of capitalist society is an increasingly commonplace component of a characteristically promotional culture....
Academic analysts and practitioner-theorists of advertising draw on rich and innovative multidisciplinary resources where cultural and media analysis meet economics, anthropology, semiotics, gender studies, social psychology, linguistics, and applied neuroscience. This new four-volume collection from Routledge s acclaimed Critical Concepts in Media and Cultural Studies series answers the need for an authoritative reference work to make sense of this rapidly growing and ever more complex corpus of literature. The collection connects researchers and advanced students to the best in...
Academic analysts and practitioner-theorists of advertising draw on rich and innovative multidisciplinary resources where cultural and media analys...
