Buy This Book: Studies in Advertising and Consumption

ISBN-13: 9780415141321 / Angielski / Miękka / 1996 / 368 str.

Mica Nava; Barry Richards; Iain MacRury

Opis

This work is a collection of writings on advertising and consumption. Contributors from the UK, continental Europe and North America consider the history, industry practices, textual strategies and public consumption of advertising and examine changes in consumer imagery and identity. Individual articels consider the development of mass consumption in Britain and America since 1945; the consumer as an imaginary subject of advertisers; Benetton's innovative and distrurbing advertising campaigns; advertising's use of nostalgia to sell products, the marketing of Latino culture in the US; safe sex and pleasure in condom advertising; power dressing; negative advertising in American election campaigns, and how images of adultery have been used to sell cars.

Spis treści

Roberta Astroff, Colin Campbell, Monica Bernold, Andrea Ellmeier, Joanne Entwistle, Pasi Falk, Steven Kline, Reina Lewis, Celia Lury, Frank Mort, Sean Nixon, Stephanie O'Donohoe, Katrina Rolley, Don Slater, Kim Christian Schroder, Mike Smee, Barbara Usherwood, Alan Warde, Andrew Wernick

O autorze

Mica Nava, Andrew Blake, Iain MacRury, Barry Richards