It is commonly accepted that we live in a society increasingly dominated by consumerism, where what we are is expressed by what we buy, and that advertising is one of the primary means through which we absorb these meanings. In this study, Anne Cronin uses a close analysis of a variety of print advertising to highlight gender's organizing function in the contemporary culture of the image and to explore the articulation between the sexed, classed and racialized construction of the consumer which advertising creates and the figure of the citizen produced by contemporary political discourses of...
It is commonly accepted that we live in a society increasingly dominated by consumerism, where what we are is expressed by what we buy, and that adver...
Using a variety of print advertisements, this exciting and provocative study explores how the consumer is created by advertisements in terms of: * Sex * Class * Race. It also explores the figure of the citizen and how this identity is produced by contemporary political discourses. Advertising and Consumer Citizenship will be essential reading for all those interested in the study of consumption, citizenship and gender.
Using a variety of print advertisements, this exciting and provocative study explores how the consumer is created by advertisements in terms of: *...
Advertising is often portrayed negatively, as corrupting a mythically pure relationship between people and things. In Advertising Myths Anne Cronin argues that it is better understood as a 'matrix of transformation' that performs divisions in the social order and arranges classificatory regimes. Focusing on consumption controversies, Cronin contends that advertising is constituted of 'circuits of belief' that flow between practitioners, clients, regulators, consumers and academics. Controversies such as those over tobacco and alcohol advertising, she argues, distil these beliefs and...
Advertising is often portrayed negatively, as corrupting a mythically pure relationship between people and things. In Advertising Myths Anne ...
Advertising is often portrayed negatively, as corrupting a mythically pure relationship between people and things. In Advertising Myths, Anne Cronin argues that it is better understood as a matrix of transformation that performs divisions in the social order and arranges classificatory regimes. Focusing on consumption controversies, Cronin contends that advertising is constituted of circuits of belief that flow between practitioners, clients, regulators, consumers and academics. Controversies such as those over tobacco and alcohol advertising, she argues, distil these beliefs and articulate...
Advertising is often portrayed negatively, as corrupting a mythically pure relationship between people and things. In Advertising Myths, Anne Cronin a...
Providing a detailed account of contemporary outdoor advertising and its relationship with urban space, this book examines what the outdoor advertising industry tells us about the commercial production of urban space, what industry practices reveal about contemporary capitalism, and how ads and billboard structures interface with spaces of the city
Providing a detailed account of contemporary outdoor advertising and its relationship with urban space, this book examines what the outdoor advertisin...
