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Excellence in Advertising
ISBN: 9781138171664 / Angielski / Twarda / 328 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
710,17 |
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Transitioned Media: A Turning Point Into the Digital Realm
ISBN: 9781461426370 / Angielski / Miękka / 168 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The media industry is in transition. While some changes are readily apparent, we have not even begun to understand the impact of others. The result is one of the most fascinating times in the history of media. As digital technologies accelerate the pace of change in all facets of our lives, researchers and practitioners are exploring its impact on traditional media and social interaction. Transitioned Media brings together leading academics and media industry executives to identify and analyze the most transformative trends and issues. Themes include the effect of digital technologies on...
The media industry is in transition. While some changes are readily apparent, we have not even begun to understand the impact of others. The result is...
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cena:
402,53 |
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Business Impacts of Web Accessibility: A Holistic Approach
ISBN: 9783631595268 / Angielski / Twarda / 226 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Universal access to information and communication technologies represents an indispensable prerequisite for people with impairments equal participation in societal life. Despite legal regulations and economic advantages, accessible web sites are rarely implemented in private sector organizations. This book introduces a holistic, managerial approach to identify business impacts of web accessibility in three industry sectors. The findings of this case study research include organizations experiences with web accessibility implementation and generate a sound basis for management decision...
Universal access to information and communication technologies represents an indispensable prerequisite for people with impairments equal participatio...
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cena:
414,41 |
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European Business and Brand Building
ISBN: 9789052017938 / Angielski / Miękka / 264 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A strong brand is a key factor in business success, both in the short-term and in the long-term. Brands help to provide a better understanding of the corporate and commercial culture of different firms. A brand reveals the knowledge capital held by a company, but also often reflects the perception of the firm held by consumers and stake-holders.
The book explores the historical process of building some of the most famous brands among European businesses and examines the extent to which the brands have contributed to the image of the firms and their differentiation against competitors in... A strong brand is a key factor in business success, both in the short-term and in the long-term. Brands help to provide a better understanding of the ...
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cena:
278,47 |
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Dynamics of International Advertising: Theoretical and Practical Perspectives
ISBN: 9781433103841 / Angielski / Miękka / 368 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. "Dynamics of International Advertising" brings to light the unique challenges marketers face in developing and implementing successful campaigns globally. With a balance of theoretical and practical perspectives, this second edition takes the reader inside the dynamics of advertising as it functions within the international marketing mix. Updated with the most recent statistical information as well as current examples and case studies, "Dynamics of International Advertising" addresses the key issues that advertisers must keep in mind in creating effective communication programs for foreign...
"Dynamics of International Advertising" brings to light the unique challenges marketers face in developing and implementing successful campaigns globa...
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cena:
318,30 |
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Undressing the Ad; Reading Culture in Advertising
ISBN: 9780820437552 / Angielski / Miękka / 252 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Undressing the Ad aims to empower readers to become media literate through the work of deconstructing the consumer culture that surrounds them. By introducing critical scholarship on advertising in a way that is accessible, the book attempts to show how issues of race, class, and gender are expressed in contemporary advertising. The readings in this book take a decidedly critical political perspective and explore how representation in advertising upholds certain economic and political structures and subverts others, and exposes the myth that advertisements are merely messages aimed at...
Undressing the Ad aims to empower readers to become media literate through the work of deconstructing the consumer culture that surrounds them....
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cena:
178,80 |
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From Dust to Diamonds: How Small Entrepreneurs Can Grow and Prosper in Any Economy
ISBN: 9781934606438 / Angielski / Twarda / 176 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
124,95 |
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Advertising and Society 2e P
ISBN: 9780470673096 / Angielski / Miękka / 312 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society.
Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences...
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cena:
200,80 |
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Informationsoekonomische Determinanten Der Zahlungsbereitschaft Bei Leistungsbuendeln
ISBN: 9783631354223 / Niemiecki / Miękka / 249 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Die Kombination verschiedener Produkte zu einem Bundel ist in der Praxis weit verbreitet. Aber die Zusammenstellung von Sach- und Dienstleistungen erfolgt oft intuitiv und ohne systematische Herangehensweise. Die Frage nach dem Fur und Wider der Bundelung lasst sich aber nur durch die Betrachtung des Kundennutzens systematisch beantworten. Die dementprechende Zahlungsbereitschaft bildet die Grundlage fur die Ableitung von Bundelungsempfehlungen auf Basis der mikrookonomischen Bundelungstheorie. Als wichtigste Determinanten erweisen sich das Kundenproblem und die wahrgenommenen Eigenschaften...
Die Kombination verschiedener Produkte zu einem Bundel ist in der Praxis weit verbreitet. Aber die Zusammenstellung von Sach- und Dienstleistungen erf...
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cena:
349,74 |
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Urban Radio - Unlocked!
ISBN: 9781482724400 / Angielski / Miękka / 200 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Discover Urban Radio - Unlocked the new sales book and research tool redefining urban radio that McGhee Williams OsseCo-CEO of Burrell Communications is calling ..".a must for anyone interested in attracting or selling to the African-American or urbanconsumer." Designed for industry professionals and other professionals in the fields of advertising, marketing, media planning an buying, journalism, consumer products, policy and academia. Jay Holloway, Director HBCU Radio Sirius XM & Media Sales Institute at Howard University says that "Urban Radio - Unlocked is a necessary read for all radio...
Discover Urban Radio - Unlocked the new sales book and research tool redefining urban radio that McGhee Williams OsseCo-CEO of Burrell Communications...
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cena:
202,27 |
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Der relative ROI von Social Media: Wie man berechnet, ob es sich lohnt, Social Media einzusetzen.
ISBN: 9781482784824 / Niemiecki / Miękka / 28 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Das Buch beschreibt eine Methode und eine Formel, um den ROI von Social Media zu berechnen, indem man ihn mit bisherigen Marketingmassnahmen vergleicht. Als messbare Vergleichsgrosse dienen Kontakte bzw. Leads."
Das Buch beschreibt eine Methode und eine Formel, um den ROI von Social Media zu berechnen, indem man ihn mit bisherigen Marketingmassnahmen vergleich...
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cena:
21,77 |
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Marketing Your Book on a Budget
ISBN: 9780988810709 / Angielski / Miękka / 108 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. How does an author best get book reviews? What of interviews, blogs and social media? How can a new author expect to be seen while crowding the lane with other authors of his/her genre?
Marketing Your Book on a Budget is tiny for a reason; any author can afford it. But be prepared for the endless information enclosed. You'll never wonder again about the best ways to speak up about your book, get free advertising, or learn why postcards can help you get the word out faster and easier than any other way. It's easy to say you're going to market your book, far more difficult to actually... How does an author best get book reviews? What of interviews, blogs and social media? How can a new author expect to be seen while crowding the lane w...
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cena:
32,29 |
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Attracting Perfect Customers: The Power of Strategic Synchronicity (Large Print 16pt)
ISBN: 9781459625907 / Angielski / Miękka / 330 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Promoting static synchronicity, this book introduces a revolutionary sales and marketing model where like attracts like....
Promoting static synchronicity, this book introduces a revolutionary sales and marketing model where like attracts like....
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cena:
159,64 |
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Dynamic Models of Advertising Competition
ISBN: 9781461353607 / Angielski / Miękka / 147 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. I am gratified that there is sufficient interest in the subject matter so as to support the offering of a second edition of this monograph. The of differential games dynamic interpretation and game theoretic foundation form a powerful and vital methodology for helping us study and understand marketing competition. This second edition offers a blend of what proved to be successful with the first edition and new material. The first two chapters, reviewing empirical and modeling research, have been updated to include contributions in the last decade that have advanced the area. I have not...
I am gratified that there is sufficient interest in the subject matter so as to support the offering of a second edition of this monograph. The of dif...
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cena:
402,53 |
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Indie & Small Press Book Marketing
ISBN: 9781481034937 / Angielski / Miękka / 112 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Why do some books sell a few copies and then languish, why others go on to sell tens of thousands? In a word: Marketing. Indie & Small Press Book Marketing explains how to market your book, with a detailed plan for what you need to do before launch, during the all-critical launch month, and afterwards. Full of proven techniques to get initial sales and reviews, increase conversion rate of your blog and Amazon page, engage with communities of passionate readers, and connect with influencers and reviewers who can help launch your book into bestseller lists. "Finally, a structured approach to...
Why do some books sell a few copies and then languish, why others go on to sell tens of thousands? In a word: Marketing. Indie & Small Press Book Mark...
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cena:
40,26 |
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How to Acquire New Customers in 30 Days: The Secrets of Building Your Business
ISBN: 9781481713443 / Angielski / Miękka / 202 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Where will your company be in five years? Will it maintain its position in the marketplace as resources diminish...or as competition increases? In How to Acquire New Customers in 30 Days, the author reveals proven guidelines and tested techniques that you can use to master your marketing strategies and skills to increase your customer base and business bottom line. These strategies are nothing less than a roadmap for your marketing success. As a small business owner, entrepreneur or manager in a large corporation, you are involved in marketing every day, whether it is a chance meeting at a...
Where will your company be in five years? Will it maintain its position in the marketplace as resources diminish...or as competition increases? In How...
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cena:
77,73 |
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The Power of Belonging: A Marketing Strategy for Branding
ISBN: 9781475983241 / Angielski / Miękka / 176 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The book is rich with useful information both for marketing professionals and for people who are simply interested in how marketing works. In that regard, Baaghil provides a useful overview of everything you need to know about marketing, which for Baaghil means finding a way to invite your audience to belong to the brand, and vice versa. Budding entrepreneurs in the early stages of founding a business would be particularly well-served to read Baaghil's advice concerning brands, since he makes a passionate argument that branding starts at the business conception stage. Business owners... The book is rich with useful information both for marketing professionals and for people who are simply interested in how marketing works. In that ... |
cena:
65,32 |
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Der Einfluss Von Neuen Medien Auf Die Brand Equity: Mobile Applikationen Und Ihre Wirkung Auf Ausgewaehlte Dimensionen Der Markenstaerke
ISBN: 9783631639702 / Niemiecki / Twarda / 304 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Obwohl sich das Smartphone unzweifelhaft zum neuen Massenmedium entwickelt, herrscht auf Unternehmensseite noch immer eine grosse Unsicherheit im Hinblick auf die konkrete Form einer kommerziellen und gewinnbringenden Nutzung. Mit der Corporate App als unternehmenseigene mobile Applikation existiert ein erster Versuch der Unternehmen, sich auf den mobilen Endgeraten der Konsumenten zu platzieren. Trotz der stetig wachsenden Zahl an Corporate Apps besteht jedoch ein klarer Mangel an spezifischen Kenntnissen uber ihre tatsachlichen Auswirkungen. An diesem Forschungsdefizit setzt der Autor an...
Obwohl sich das Smartphone unzweifelhaft zum neuen Massenmedium entwickelt, herrscht auf Unternehmensseite noch immer eine grosse Unsicherheit im Hinb...
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cena:
471,48 |
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Demarketing
ISBN: 9780415816472 / Angielski / Twarda / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. We all understand the basic principles underpinning marketing activity: to identify unfulfilled needs and desires and boost demand for the solutions a product is offering. The mantra is always "sell more." De-marketing tries for the very opposite. Why would a company actively try to decrease demand? There are many good reasons to do so: a firm cannot supply large enough quantities, or wants to limit supply to a region of narrow profit margin. Or, crucially, to discourage undesirable customers: those that could be bad for brand reputation, or in the case of the finance sector, high... We all understand the basic principles underpinning marketing activity: to identify unfulfilled needs and desires and boost demand for the solution... |
cena:
710,17 |
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How to Avoid the Pitfalls and Hype of Social Media and Online Marketing: While Increasing Your Revenue Almost Instantly
ISBN: 9781482365016 / Angielski / Miękka / 94 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Finally, a book that obliterates the myths of what really works in marketing, sales, and advertising. And its NOT what you think it is... This is the information ad agencies, online marketing "gurus," SEO consultants, social media "experts" don't want you to see... Why? Because when you learn what it really takes to easily create and implement wickedly effective marketing systems that emotionally connect to your clients and speaks to their needs, and frankly, "Blows-the-Doors-Off" anything else you've tried, you and your business will experience responses and revenues you never dreamed...
Finally, a book that obliterates the myths of what really works in marketing, sales, and advertising. And its NOT what you think it is... This is the ...
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cena:
56,52 |
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