Kategoria BISAC: Business & Economics >> Advertising & Promotion

The biggest problem is that we as health care practitioners never had the proper training in marketing to run a small business. We studied hard to make it through medical school, dental school, physical therapy school, optometry school, or chiropractic school, but we were never given the best tools to attract new patients. So we compensate for our shortcomings. We read journals and books. We travel near and far to attend seminars. We try experimenting on our own, hoping to hit the right formula that will ultimately open up the floodgates to bring in the patients by the busload. But it rarely...

The "Top 25 Advertising KPIs of 2011-2012" report provides insights into the state of advertising performance measurement today by listing and analyzing the most visited KPIs for this functional area on smartKPIs.com in 2011. In addition to KPI names, it contains a detailed description of each KPI, in the standard smartKPIs.com KPI documentation format, that includes fields such as: definition, purpose, calculation, limitation, overall notes and additional resources. While dominated by KPIs reflecting cost performance and material handling, other popular KPIs come from categories such as...

Lovable Marketing Campaigns was written for everyone that wants their own marketing to be memorable and loved. Written by a Marketing Guru that has helped his clients sell over $4.7 billion of products and services in 10 countries and 30 cities. This unique book covers all aspects of online and digital marketing with a focus on effective lead generation management (Inbound Marketing) using Email campaigns, Blogging and Social Media, Search Engine Optimization and Marketing Analytics. Hubspot is the Inbound Marketing software that we will demonstrate. All readers will get a free 30 day trial...

Confused about mobile marketing? Frustrated with all the hype surrounding social media? Want an easy to read, simple, yet effective guide that is specific to small business and gives you a non-nonsense strategy on how to grow your business, attract more customers and thrive in the mobile economy? Then "The Social Mobile Marketing Guide for Small Businesses" is written just for you. In this book, you will learn: - A basic understanding of the various mobile technologies that are available - Simple, cost-effective strategies you can implement right away to grow your business - How to...

Veteran entrepreneur and blogger, Yalanda P Lattimore, answers 27 of the most frequently asked questions (FAQs) about creating buzz for business, blogging for business and nonprofits, with social media, networking, customers, and business.

Take your business to new levels by using Pinterest -- the right way. 'Pinterest for Business: a Complete, Updated Guide for Ultimate Success' teaches original, advanced ways to curate your best so your Pinterest Page and pins will stand out and shine on the world's fastest growing social media platform; use Pinterest's technical updates to your benefit; attract and keep a massive following; optimize your website for Pinterest; drive enormous traffic to your site and dramatically increase sales; maximize the benefit of linking Pinterest to other social media venues; and much more. You'll also...

Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors' goal is to provide the information needed by future practitioners to commission and apply research to their work problems in advertising and public relations.

This book will help collection agency owners create publicity and media buzz about their agency that results in more clients, more accounts to collect and more success in this tough industry.

This book is based on my personal experience of starting my own collection agency and marketing it to be a very successful, well known agency with thousands of happy clients. I share my year's worth of tried and proven free and low cost marketing techniques that worked for me and my agency and that can work for you.

This book will provide you with what you need to know about marketing, examples...

If you've ever thought, "Wow, it would be cool to be one of those people who comes up with commercials and stuff," then Hi, I'm Andy Beach. Nice to meetcha. I'm an advertising industry and ad school instruction vet, and I've written this book just for you. Starting from square one, this book gives you details on who makes ads (i.e. people with the job you want), how they do it, and the journey they had to take to get that job. I won't lie to you. It's a tough gig to get. Really tough (hence the "made terrifying" part). So you're not going to finish this book and start sending out resumes the...

Vital to businesses of all types, the fields of advertising, marketing and branding are covered in-depth in this important volume, from advertising on radio and television to direct mail, from online advertising to branding, public relations and paid search inclusion. Analysis includes trends, globalization, technologies, finances, Internet and online strategies, wireless advertising, social networks, branding, public relations, agencies, developments in India and China, paid product placement, TV advertising trends and more. This carefully-researched book covers such areas as advertising...

Ready to feel confident in marketing your business? Business & Marketing Coach Felicia Brown's new book is here to help Learn how to get (& keep) clients easily, effectively... and affordably with this new pint-sized power house of a book just for massage, spa and wellness professionals Each chapter and strategy in Free & Easy Ways to Promote Your Massage, Spa & Wellness Business: Volume 1 - Getting New Clients (& Keeping Them ) will help you move closer to achieving the vision you have for your practice, clinic, or business; connect with and keep your ideal clients; and create a profitable...

The T Shirt Printing and Promotional Clothing Buyers Guide explains the imprinting processes for custom T shirts and promotional apparel. It offers tips which help buyers save money and get orders on time. Additional information on Made in the USA, union and eco friendly items is also included.

How do you retain new clients? How do you maintain customer loyalty? How do you generate quality referrals? Are you consistently taking advantage of the most valuable asset your company has? Are you continually losing business because you ignore this hard-earned resource? Does your client instinctively think of you when it's time to use your service or buy your product? How many of your new customers are actually referred by your loyal customer base? Are you looking for a competitive edge in the marketplace? Solutions inside...

From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring the novice up to speed on the advertising/marketing world and the ideas that underlie it. For the neophyte professional, it describes the various players and strategies of the industry. For the student, it summarizes the key ideas of the most important cultural theorists introduced in advertising and marketing courses. For everyone, it helps explain the cultural, economic, and psychological role that advertising concepts play in society. A handy introduction...

From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring the novice up to speed on the advertising/marketing world and the ideas that underlie it. For the neophyte professional, it describes the various players and strategies of the industry. For the student, it summarizes the key ideas of the most important cultural theorists introduced in advertising and marketing courses. For everyone, it helps explain the cultural, economic, and psychological role that advertising concepts play in society. A handy introduction...

How to use powerful tools to engage customers with your brand

Marketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Storyscapes introduces -storyscaping- as a way to create immersive experiences that solve the challenge of connecting brands and consumers. This book describes a powerful new approach to advertising and marketing for the digital age that involves using stories to design emotional and transactional experiences for customers, both online and offline. Each connection inspires engagement with...

"Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning...."--David Bohnett, Chairman and Founder of GeoCities

A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals--including tens of thousands of Ries and Trout groupies, worldwide--the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh...

A companion to the bestselling Words that Sell, the next definitive advertising word-and phase book

More Words That Sell is packed with 3,500high-powered, idea-generating words, phrases, and slogans, arranged by category and purpose (example categories include Power Words, Sounds, Technology, Youth Market, and dozens more). Containing checklists and other helpful features like its bestselling predecessor Words That Sell--but with literally no overlapping words--it will be valuable for devotees of that classic book and new fans.

More Words That...

"No longer is being 'a good closer' the basis of sustainable success. Instead intakes the kind of strategic thinking Rick Page outlines inHope Is Not a Strategy."--Geoffrey Moore, author of Crossing the Chasm and Inside the Tornado

Master of the complex sale, Rick Page is the author of the bestselling book, Hope Is Not a Strategy, and one of the most sought-after sales consultants and trainers in the world.

He has taught his breakthrough selling strategies to thousands of people in 150 companies across 50 countries--an amazing platform that has...

A quick-access reference to every essential mediarelated term and concept

After the high-maintenance clients and creatives have had their say, it's the unheralded media planners who make or break the success of an advertisement or campaign.

Advertising Media A-to-Z is today's most comprehensive resource for this dynamic field, providing valuable, dictionary-like coverage of key terminology and concepts for media planning, media buying, and media research.

A hands-on overview of advertising media today, Advertising Media A-to-Z also provides...