The biggest problem is that we as health care practitioners never had the proper training in marketing to run a small business. We studied hard to make it through medical school, dental school, physical therapy school, optometry school, or chiropractic school, but we were never given the best tools to attract new patients. So we compensate for our shortcomings. We read journals and books. We travel near and far to attend seminars. We try experimenting on our own, hoping to hit the right formula that will ultimately open up the floodgates to bring in the patients by the busload. But it rarely...