If you've ever been introduced to a new employee at the office as "the guy who got drunk at the Christmas party and danced with the boss's wife," then you can relate to office screw-ups. But there's good news. You don't have to relocate to Antarctica or dodge the water cooler at the office anymore.

In "You've Screwed Up. Now What?!" advertising expert, Larry D. Kelley, shares his wisdom on the common mistakes that companies and their workers often go through - from signing a document you probably shouldn't have to running a balance sheet into the ground - and explains how anyone can make...

If you've ever been introduced to a new employee at the office as "the guy who got drunk at the Christmas party and danced with the boss's wife," then you can relate to office screw-ups. But there's good news. You don't have to relocate to Antarctica or dodge the water cooler at the office anymore.

In "You've Screwed Up. Now What?!" advertising expert, Larry D. Kelley, shares his wisdom on the common mistakes that companies and their workers often go through - from signing a document you probably shouldn't have to running a balance sheet into the ground - and explains how anyone can make...

"Cases in Advertising Management" offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics covered in an Advertising Management course. The book can stand alone, or, for instructors who wish to incorporate a combined casebook and textbook approach, it can be adopted alongside any standard text, including Advertising Management by the same authors.The book features actual real-life cases that reflect current trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications. A detailed...

Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors' goal is to provide the information needed by future practitioners to commission and apply research to their work problems in advertising and public relations.

Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners.

This book provides simple explanations of advertising media sources and calculations along with real-world examples of source material from advertising and media companies.

Each of the book's 45 concise units opens with a brief text segment, presents sample source materials from actual advertising and media companies, and concludes with hands-on exercises. Compact units cover all key topics including communication planning and media strategies. A media math primer, standard media formulae, media planning checklists, and a glossary of media terms are also included.

Designed...