Urban Radio - Unlocked!

ISBN-13: 9781482724400 / Angielski / Miękka / 2013 / 200 str.

Willis G. Smith

Opis

Discover Urban Radio - Unlocked the new sales book and research tool redefining urban radio that McGhee Williams OsseCo-CEO of Burrell Communications is calling ..".a must for anyone interested in attracting or selling to the African-American or urbanconsumer." Designed for industry professionals and other professionals in the fields of advertising, marketing, media planning an buying, journalism, consumer products, policy and academia. Jay Holloway, Director HBCU Radio Sirius XM & Media Sales Institute at Howard University says that "Urban Radio - Unlocked is a necessary read for all radio professionals, listeners, advertisers, and those in media buying and planning." Urban Radio - Unlocked offers new sales insights that better position urban radio for advertising buys. Moreover, these research insights equate to better selling points and more innovative and creative uses of audience and market research data in sales, media planning and buying. Examples are included. According to Oscar Gandy, Jr. "Broadcast and marketing professionals, as well as students of the media will be much better prepared to contribute to, and benefit from future developments...." Oscar H. Gandy Jr., Ph.D. Professor Emeritus of Annenberg School of Communication, Univerisity of Pennsylvania Urban Radio - Unlocked is the first media research study that delves deeply into the mindset and psyche of the urban radio audience. The results offer new insights that unlock the code behind urban radio's timeless appeal and tremendous ratings prowess. "I don't believe anyone had tapped into the real prowess behind the popularity of Urban Radio until ... Urban Radio Unlocked." John T. Barber, Ph.D., Author of Black Digital Elite and Media Analyst WHO IS IT FOR? Advertising Agencies - Public Relations Advertising Marketing & Promotion Departments Satellite Radio Telecommunications Policy Groups Government Agencies, Libraries and Universities Radio, Media and Music Trade Groups Radio Station Groups Cable MSOs and Satellite Television ISPs Consumer Electronics Music Labels Internet Sites Radio: Trade Groups, Owners, Executive and Regional Management, General Managers, General Sales Managers, National, Spot, Local Sales Managers and Account Executives

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