Smith, Willis G.

Willis G. Smith is a consultant, writer and founder of W.G. Smith & Associates, LLC. He is regarded as an urban market and media expert and is widely published across and within many industries. His research work and methods have received global recognition and critical acclaim for marketing and media insights from professional industry groups and organizations, such The European Society for Opinion and Market Research (ESOMAR), the World Advertising Research Center (WARC), and the Advertising Research Foundation (ARF).