Kategoria BISAC: Business & Economics >> Advertising & Promotion

Internationally known marketer and landscaping expert, Duston McGroarty, shows you how to attract more landscaping customers than you ever thought possible.

He delivers an eye-opening look at the lifeblood of any landscaping business - customer attraction, and teaches you the secrets to increasing it, maintaining it and using it against your competitors. You'll get the essential strategies required to build a sustainable business, and in turn, attract more business and more profits.

Here's just some of what you'll learn: How to attract more customers by doing the exact opposite as...

This work explains the various elements which go to the making of a successful advertising campaign - the planning, research and discussion - and gives some helpful information about advertising media, the creation of advertisements, about printing processes and mechanical production. It touches upon marketing and distribution and shows how these things must have a direct bearing on any well-framed advertising policy.

The work of the Advertising Agency is fully described and there is some interesting advice about overseas advertising.

Advertising Explained contains 27...

The purpose of every advertisement is to sell the thing which it advertises. Looking at the full range of the planning involved in the advertising business, Planning Advertisements first considers the initial stage, where the advertisement practitioner-advertiser relationship is paramount, before looking at the planning stages needed for all types of advertising, ranging from direct mail to hoardings.

First published in 1935.

The Business of Advertising outlines the practice of the advertising trades, some of the more important restrictions on advertising, and a few of the questions which arise in connexion with the business.

First published in 1905.

What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion.

First published in 1934.

What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution.

Instead of fuelling the moral indignation surrounding the industry, or feeding fantasies of powerful manipulators, Michael Schudson presents a clear assessment of advertising in its wider sociological and historical framework, persuasively concluding that advertising is not nearly as important, effective, or scientifically founded as either its advocates...

This book is designed to fill this need for students and professionals. The book takes a thorough and critical view of the process in 21 countries, representing four continents...

This book is designed to fill this need for students and professionals. The book takes a thorough and critical view of the process in 21 countries, representing four continents...