What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution.
Instead of fuelling the moral indignation surrounding the industry, or feeding fantasies of powerful manipulators, Michael Schudson presents a clear assessment of advertising in its wider sociological and historical framework, persuasively concluding that advertising is not nearly as important, effective, or scientifically founded as either its advocates...
What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasio...
The Sociology of News reviews and synthesizes not only what is happening to journalism but also what is happening to the scholarly understanding of journalism. In the Second Edition, each chapter of the book has been updated to account for the radical changes that have reshaped the news industry over the last decade. With a new chapter on the sharp contraction of the news business in the United States since 2007, The Sociology of News examines journalism as a social institution and analyzes the variety of forces and factors--economic, technological, political, cultural,...
The Sociology of News reviews and synthesizes not only what is happening to journalism but also what is happening to the scholarly understand...