The book is rich with useful information both for marketing professionals and for people who are simply interested in how marketing works. In that regard, Baaghil provides a useful overview of everything you need to know about marketing, which for Baaghil means finding a way to invite your audience to belong to the brand, and vice versa.

Budding entrepreneurs in the early stages of founding a business would be particularly well-served to read Baaghil's advice concerning brands, since he makes a passionate argument that branding starts at the business conception stage. Business owners...